MKTG
By Charles W. Lamb, Joe F. Hair, Carl McDaniel
About your course materials
Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students. Enhance your ability to provide an effective, comprehensive and engaging learning experience for your students with Lamb/Hair/McDaniel's MKTG, 14th Edition.
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About this product
Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students. Enhance your ability to provide an effective, comprehensive and engaging learning experience for your students with Lamb/Hair/McDaniel's MKTG, 14th Edition.
Brand new example-driven content promotes practical learning by illustrating marketing concepts in real-world situations.
New enhancements include a comprehensive exploration on how artificial intelligence is impacting ethical decision-making and its relevance to classroom discussions.
Classroom discussion suggestions address how companies strategize to navigate the complexities of a diverse demographic landscape -- while catering to individualized customer demands, and addressing environmental and social considerations
This latest edition covers the significance of both absolute and comparative advantage in the realm of international trade, exploring their real-world applications.
Table of contents
Chapters
Part 1. The World of Marketing
Resources
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