Contemporary Marketing
By Louis E. Boone, David L. Kurtz
About your course materials
Reimagine your introduction to marketing course with the proven, yet innovative approach and learning features within Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap, today’s leading digital platform. This edition focuses on application-based learning with streamlined content that highlights the practical, real-world skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and career readiness skills. With this approach, students learn more in less time. Memorable opening and closing examples for each section support learning objectives and demonstrate concepts in action to increase both comprehension and retention. Corresponding MindTap exercises reinforce chapter concepts and apply them through interactive activities so students begin to think and act like marketers.
Related study tools
Frequently asked questions
How do I enroll in or join my course?
How do I redeem an access code, or what if my code isn't working?
Why can't I access my course?
Where can I find my eBook or textbook?
What if I don't have access to my course materials yet?
About this product
Reimagine your introduction to marketing course with the proven, yet innovative approach and learning features within Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap, today’s leading digital platform. This edition focuses on application-based learning with streamlined content that highlights the practical, real-world skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and career readiness skills. With this approach, students learn more in less time. Memorable opening and closing examples for each section support learning objectives and demonstrate concepts in action to increase both comprehension and retention. Corresponding MindTap exercises reinforce chapter concepts and apply them through interactive activities so students begin to think and act like marketers.
MARKETING ANALYTICS MODULE INTRODUCES THIS EMERGING, CRITICAL AREA OF MARKETING TODAY. This module and corresponding Excel assignments introduce marketing analytics and help students conceptualize marketing analytics at work in the real world. Students learn to work with Excel Online, one of marketing’s newest tools used to conduct marketing analytics. Special assignments are algorithmically generated, offering countless possibilities for each question. Students do not need Excel on their computers to complete assignments, and special support assists you in incorporating assignments into your course.
SELF-QUIZZES AND ASSESSMENT CHECKS LET STUDENTS EVALUATE THEIR OWN UNDERSTANDING. These helpful self-assessment tools at the conclusion of each chapter and at the end of each text section allow students to quickly evaluate their learning and identify any areas in need of further reinforcement.
FULL SUITE OF TEACHING AND LEARNING SUPPLEMENTS SUPPORTS THIS EDITION. Resources include a test bank with more than 4,000 questions categorized by objective, difficulty level, Bloom's taxonomy and AACSB and Rubin/Dierdorff requirements. This edition also offers an updated Instructor's Manual with detailed lecture outlines, collaborative learning exercises, answers to end-of-chapter questions and a media guide as well as engaging PowerPoint® presentations.
ONLINE SUITE OF STUDENT ASSESSMENT SOLUTIONS ENHANCES STUDENT UNDERSTANDING OF COURSE MATERIAL. By evaluating student progress and comprehension in real-time as students advance through your course, you are able to better manage classes and organize assignments. MindTap digital resources enable you to track student progress using a variety of platforms.
Table of contents
Chapters
Part 1. Designing Customer-Oriented Marketing Strategies
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
Cengage Infuse
Give students more with Cengage Unlimited
Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
eBook
Give students digital access to textbook content with tools to highlight, bookmark and search as they read.
Paperback
Bundles
Give students multiple course materials together in one package. Check what’s included with each bundle.
Related products
Still need support?
