Foundations of Marketing
By William M. Pride, O. C. Ferrell
About your course materials
Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, engages students in decision-making through real-world company examples, exercises and marketing cases. It covers essential marketing concepts and strategies, including evolving areas like digital marketing and social networking as well as major decision variables related to product, price, distribution and promotion. Updates include the latest research, fresh examples, coverage of business markets, marketing channels and analytics, making the text a valuable tool for understanding marketing principles. MindTap enhances student learning with assignments, case activities, practice quizzes and flashcards. This package of resources is an engaging and effective teaching and learning experience. Instructors have access to valuable resources such as Test Banks, Power Points and instructor manuals through the Instructor Resource Center.
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About this product
Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, engages students in decision-making through real-world company examples, exercises and marketing cases. It covers essential marketing concepts and strategies, including evolving areas like digital marketing and social networking as well as major decision variables related to product, price, distribution and promotion. Updates include the latest research, fresh examples, coverage of business markets, marketing channels and analytics, making the text a valuable tool for understanding marketing principles. MindTap enhances student learning with assignments, case activities, practice quizzes and flashcards. This package of resources is an engaging and effective teaching and learning experience. Instructors have access to valuable resources such as Test Banks, Power Points and instructor manuals through the Instructor Resource Center.
Highly recognized authors apply their teaching experience to the text and supplemental resources, resulting in a well-integrated platform and comprehensive teaching package.
Provide a strong foundation and address the latest trends (digital marketing, globalization, marketing technology) with intriguing details that create an engaging learning experience.
Important marketing-related business topics are addressed such as the supply chain management that is a critical part of internet retitling for companies like Amazon and Walmart.
Table of contents
Chapters
Part 1. Strategic Marketing and Its Environment
Resources
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