Contemporary Marketing
By Louis E. Boone, David L. Kurtz
About your course materials
Discover a new perspective on your introduction to marketing course with the proven and innovative approach of Boone/Kurtz' CONTEMPORARY MARKETING, 20th Edition. A new chapter format outlines key topics and includes Assessment Checks to assess student comprehension. Real-life case studies, featuring Meta, Simon Property Group and Misfit Market, provide examples that deepen your understanding of marketing. This content focuses on practical skills, offering a comprehensive and engaging resource for teaching and learning. Students can learn with MindTap, which provides assignments, case activities, practice quizzes and flashcards to reinforce their understanding of marketing concepts. This package of resources is an effective teaching and learning experience. Instructors have access to resources such as Test Banks, Power Points and Instructor Manuals through the Instructor Resource Center.
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About this product
Discover a new perspective on your introduction to marketing course with the proven and innovative approach of Boone/Kurtz' CONTEMPORARY MARKETING, 20th Edition. A new chapter format outlines key topics and includes Assessment Checks to assess student comprehension. Real-life case studies, featuring Meta, Simon Property Group and Misfit Market, provide examples that deepen your understanding of marketing. This content focuses on practical skills, offering a comprehensive and engaging resource for teaching and learning. Students can learn with MindTap, which provides assignments, case activities, practice quizzes and flashcards to reinforce their understanding of marketing concepts. This package of resources is an effective teaching and learning experience. Instructors have access to resources such as Test Banks, Power Points and Instructor Manuals through the Instructor Resource Center.
Emphasis on real-world applications are included so students can develop a holistic perspective on contemporary marketing by effectively connecting theory with practice through real-world examples.
A Marketing Analytics Module introduces marketing analytics with algorithmically generated Excel Online assignments that help students conceptualize analytics in the real world.
Comprehensive teaching supplements include a Test Bank (4,000+ questions), Instructor's Manual, detailed lecture outlines, a solution guide, collaborative exercises and PowerPoint® presentations.
MindTap supports instructors with student assessment solutions. Organize assignments and evaluate student progress in real-time and with digital resources and tools.
Table of contents
Chapters
Part 1. Designing Customer-Oriented Marketing Strategies
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
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