MindTapV2.0 for Pride/
By William M. Pride, O. C. Ferrell
About your course materials
Today's leading digital platform, MindTap for Pride/Ferrell's Marketing, 20th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance.
MindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format.
Exclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course.
MindTap for Pride/Ferrell's Marketing, 20th Edition has been fully redesigned with a flow that matches how students learn while retaining the in-depth coverage of fundamental marketing concepts and frameworks. With MindTap and you, students don’t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are!
Students work through engaging, formative activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" that bridge the understanding of concepts to making them actionable in the real-world of marketing.
Use MindTap for Pride/Ferrell's Marketing, 20th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS).
Related study tools
Frequently asked questions
How do I enroll in or join my course?
How do I redeem an access code, or what if my code isn't working?
Why can't I access my course?
Where can I find my eBook or textbook?
What if I don't have access to my course materials yet?
About this product
Today's leading digital platform, MindTap for Pride/Ferrell's Marketing, 20th Edition, gives you complete control of your course to create unique learning experiences that challenge students, build confidence and elevate performance.
MindTap introduces students to core concepts from the beginning of your course using a simplified learning path that progresses from understanding to application. MindTap presents concepts using a blend of engaging narrative and media while minimizing distraction with assignments that pair learning content with assessments in a visually appealing side-by-side format.
Exclusive Instructor Tools allow you to modify the wording of questions, answer choices and feedback in assessments to match the specific objectives and style of your course.
MindTap for Pride/Ferrell's Marketing, 20th Edition has been fully redesigned with a flow that matches how students learn while retaining the in-depth coverage of fundamental marketing concepts and frameworks. With MindTap and you, students don’t just read chapter content, they learn it and apply it one concept at a time to begin to think and act like marketers. On their smartphone, tablet, or laptop, MindTap helps students navigate their course, study, and complete assignments wherever they are!
Students work through engaging, formative activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" that bridge the understanding of concepts to making them actionable in the real-world of marketing.
Use MindTap for Pride/Ferrell's Marketing, 20th Edition as-is, or customize it to meet your specific course needs. You can also easily integrate MindTap into your Learning Management System (LMS).
The outcomes-based learning design within MindTap propels students from memorization to mastery. It’s the only platform today that gives you complete ownership of your course. With MindTap, you can challenge every student, build confidence and empower today's learners to be unstoppable.
BOOST COMPREHENSION WITH IMPROVED LEARNING DESIGN Students can focus and better comprehend key learnings through a Learning Path divided into groups of short activities, all anchored to a single concept. Built upon proven learning research and theory, MindTap presents concepts by pairing assessment and content in a visually captivating side-by-side format.
PERSONALIZE REPORTS AND ACTIVITIES New personalized reporting capabilities offer targeted support activities that deliver actionable insights, content, and tools. You have the information you need to work with students to address specific, key learning needs and ensure their progress and success.
PROVIDE FULL COURSE ACCESS ON THE GO Offer your students the flexibility they need to fit learning into their day—wherever they are and using whatever approach works best for them. Compatible with smartphones or tablets, the Cengage Mobile App enables students to complete activities, and for the first time, assignments, access and read their eTextbook, receive due date reminders, and study anytime, anywhere, with tools like flashcards, quizzes, and more. Keep students connected and engaged with your course, even on the go.
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
Give students more with Cengage Unlimited
Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
Related products
Still need support?
