Marketing
By William M. Pride, O. C. Ferrell
About your course materials
Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies. Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding. MindTap enhances student understanding with interactive features such as embedded quizzes, digital flashcards, company videos, an interactive marketing plan, practice exams and activities that are accessible on mobile devices, making it a convenient and comprehensive resource.
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About this product
Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies. Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding. MindTap enhances student understanding with interactive features such as embedded quizzes, digital flashcards, company videos, an interactive marketing plan, practice exams and activities that are accessible on mobile devices, making it a convenient and comprehensive resource.
Two cases at the end of each chapter illustrate how to apply marketing strategies and concepts with examples from companies like Tillamook, Calendly, Salesforce and Gelson’s Market.
Organizational models at the beginning of each part provide a clear, visual tool for understanding the connections among the various concepts and topics.
Learning objectives at the start of each chapter present concrete expectations for mastery and guide students in the most important points to learn as they read the chapter.
A complete chapter summary reviews the major topics discussed and the list of important terms provides another end-of-chapter study aid to expand students’ marketing vocabulary.
Table of contents
Chapters
Part 1. Marketing Strategy and Customer Relationships
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