Cengage/Higher Education/Introduction to Business/BUSN
Return to search
New edition available!
BUSN, 12th Edition is now available.
View course
BUSN book cover
Student viewInstructor view

BUSN

By Marcella Kelly, Chuck Williams

11th Edition © 2019
Discipline:Introduction to Business
Course:Introduction to Business
Starting from$50.00
See pricing details and explore formats

Get your course materials

Learning Platforms

MindTap

Get course content, assignments, practice, and AI-powered support all in one place to keep learning on track.

New edition available

Cengage Unlimited

Get day-one access to course content, AI-powered support, and resources to build college and career-ready skills.

Manage Subscription

eBook

Get instant access to your course content on the device of your choice, with built-in tools like highlighting, bookmarking, and search.

New edition available

Paperback

Buy or Rent the textbook

Get a new, printed copy of your textbook, ready for notes and highlighting. Plus, free shipping and returns on orders. *See terms and conditions.

New edition available
Added to cart.
Something went wrong. Please try again.

Questions about this product?

Get help with product, platform or format questions.

Let’s connect
Explore instructor resources

About your course materials

Through ongoing research into students’ workflows and preferences, BUSN from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience—all at an affordable price. New for this edition, MindTap is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. BUSN features a full suite of student and instructor resources, all-new concept videos, a new flashcard tool, and more.

Related study tools

International MindTap Business Instant Access for Kelly/Williams' BUSN cover
Higher Education

International MindTap Business Instant Access for Kelly/Williams' BUSN

International MindTap Business for Kelly/Williams' BUSN, 11th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course…

ISBN-13:9781337912310Copied!
View details
BUSN, 11th K12 MindTap (1-year access) cover
Higher Education

BUSN, 11th K12 MindTap (1-year access)

MindTap Business for Kelly/Williams' BUSN, 11th Edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide e…

ISBN-13:9780357105436Copied!
$50.00
Add to cart
MindTap Introduction to Business, 1 term (6 Months) Instant Access for Kelly/Williams' BUSN cover
Higher Education

MindTap Introduction to Business, 1 term (6 Months) Instant Access for Kelly/Williams' BUSN

MindTap Introduction to Business for Kelly/Williams' BUSN, 11th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your cours…

ISBN-13:9781337911252Copied!
$131.00
Add to cart

Frequently asked questions

How do I enroll in or join my course?

Your instructor will tell you how to access your course. You may join through your school’s LMS, a course link or a course key. If you’re unsure which method to use, check with your instructor.

How do I redeem an access code, or what if my code isn't working?

Sign in to your Cengage account and select Enter Access Code or Course Key, then enter your access code and select Register. If your code is damaged, missing or still doesn't work, contact Cengage Support.

Why can't I access my course?

How you access your course depends on how your instructor set it up. Start from your LMS, course link or course key. If you've purchased access but still can't open the course, Cengage Help can help you troubleshoot your access.

Where can I find my eBook or textbook?

You can access available eBooks from your Cengage student dashboard or from your Cengage course. If your class uses an LMS, your instructor may also provide access there.

What if I don't have access to my course materials yet?

Temporary access may be available for some Cengage courses. If offered, you can use your course during the grace period and purchase or register your access code before it ends. Options for expired access vary by product.

AboutTable of contentsResourcesPricing & formatsRelated products

About this product

Through ongoing research into students’ workflows and preferences, BUSN from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience—all at an affordable price. New for this edition, MindTap is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. BUSN features a full suite of student and instructor resources, all-new concept videos, a new flashcard tool, and more.

NEW MindTap is an outcome-driven application that propels students from memorization to mastery. It’s the only platform that gives you complete ownership of your course. With it, you can challenge every student, build their confidence and empower them to be unstoppable.

Access everything you need in one place. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with interactive multimedia, assignments, quizzes and more. And give your students the power to read, listen and study on their phones, so they can learn on their terms.

Empower your students to reach their potential. Twelve distinct metrics give you actionable insights into student engagement. Identify topics troubling your entire class and instantly communicate with struggling students. And students can track their scores to stay motivated toward their goals. Together, you can accelerate progress.

Every 4LTR Press print title comes complete with an engaging textbook, tear-out review cards and access to MindTap- including study tools, instructional and assessment content, and the full text narrative. Also available in an online-only option, students have their choice of format, delivered and influenced by a deep understanding of students’ workflow and learning styles, all at an affordable price.

Table of contents

Chapters

Cover Page
Title Page
Copyright Page
Dedication
Letter To Students
1. Business Now: Change Is the Only Constant*Preview this chapter
2. Economics: The Framework for Business
3. The World Marketplace: Business without Borders
4. Business Ethics and Social Responsibility: Doing Well by Doing Good
5. Business Communication: Creating and Delivering Messages that Matter
6. Business Formation: Choosing the Form That Fits
7. Small Business and Entrepreneurship: Economic Rocket Fuel
8. Accounting: Decision Making by the Numbers
9. Finance: Acquiring and Using Funds to Maximize Value
10. Financial Markets: Allocating Financial Resources
11. Marketing: Building Profitable Customer Connections
12. Product and Promotion: Creating and Communicating Value
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
14. Management, Motivation, and Leadership: Bringing Business to Life
15. Human Resource Management: Building a Top-Quality Workforce
16. Managing Information and Technology: Finding New Ways to Learn and Link
17. Operations Management: Putting It All Together
Personal Finance Appendix
Appendix 1. Labor Unions and Collective Bargaining
Appendix 2. Business Law
Show more

1. Business Now: Change Is the Only ConstantPreview this chapter ↗

1-1. Business Now: Moving at Breakneck Speed
Preview this section ↗
1-1a. Business Basics: Some Key Definitions ↗
1-2. The History of Business: Putting It All in Context ↗
1-3. Nonprofits and the Economy: The Business of Doing Good ↗
1-4. Factors of Production: The Basic Building Blocks ↗
1-5. The Business Environment: The Context for Success
Preview this section ↗
1-5a. The Economic Environment ↗
1-5b. The Competitive Environment ↗
1-5c. The Workforce Advantage ↗
1-5d. The Technological Environment ↗
1-5e. The Social Environment ↗
1-5f. The Global Environment ↗
1-6. Business and You: Making It Personal ↗
Learning Objectives/Key Terms ↗

Resources

Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.

Instructor manuals
Test banks
Educator guides
Multimedia
Companion sites
Sign in to view & download

Pricing and formats

Learning Platforms
eBook
Paperback
Bundle

MindTap

Give students content, practice, assignments, and AI support, with real-time insights to track their progress.

12 months

ISBN-13: 9780357105436
$50.00

6 months

ISBN-13: 9781337911252
$131.00
New edition available
Sign in to view & adopt this title

Give students more with Cengage Unlimited

Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.

4-12 month student access

$169.99 – $244.99

eBook

Give students digital access to textbook content with tools to highlight, bookmark and search as they read.

6 months

ISBN-13: 9780357686911
$76.99
New edition available

12 months

ISBN-13: 9780357686911
$105.99
New edition available
Sign in to view & adopt this title

Paperback

Purchase

ISBN-13: 9781337407137
$124.00
New edition available
Sign in to view & adopt this title

Related products

BUSN book cover
Higher Education
New

BUSN

Marcella Kelly, Chuck Williams
13th Edition © 2027
MindTap
Paperback
eBook
Starting from
$76.99
View details
Foundations of Business book cover
Higher Education
New

Foundations of Business

William M. Pride, Robert J. Hughes, Jack R. Kapoor
8th Edition © 2027
MindTap
Paperback
eBook
Starting from
$76.99
View details
Foundations of Business book cover
Higher Education

Foundations of Business

William M. Pride, Robert J. Hughes, Jack R. Kapoor
7th Edition © 2023
Cengage Infuse
MindTap
Paperback
Starting from
$50.00
View details
Foundations of Business book cover
Higher Education

Foundations of Business

William M. Pride, Robert J. Hughes, Jack R. Kapoor
6th Edition © 2019
MindTap
Paperback
eBook
Starting from
$76.99
View details
The Ultimate Job Hunter's Guidebook book cover
Higher Education

The Ultimate Job Hunter's Guidebook

Susan D. Greene, Melanie C.L. Martel
7th Edition © 2015
MindTap
Spiralbound
eBook
Starting from
$76.99
View details

This product is provided solely for instructional purposes, and your use of this product is governed by Cengage's Terms of Use. By using this product, you acknowledge your obligation to comply with these terms. View Terms of Use.

Cengage support team
Cengage support team

Still need support?

Get help with course access, registration, purchases or technical issues from Cengage Support.
Contact support
Cengage support team
Cengage support team

Need help?

Connect with us today, and let’s explore how we can support your goals.
Get in touch
Cengage
Higher Education
K–12
Higher Education

Higher Education

Future-focused tools to teach, learn, and build career-ready skills.
Get started

Students

Instructors

Leaders

Librarians

Career and Workforce
Sign In

Higher Education

Student
Instructor
Gale
ELL
Name
Dashboard
Profile
Sign Out
Support

Recent searches

Chemistry
Mindtap Biology
Calculus
Recent query

Suggestions

Calculus230 results
Calculus Early Transcendentals84 results
Calculus Concepts37 results
Suggestion0 results

Matching products

2 results
Abstract navy to teal gradient placeholder
TAGTAGTAG
9th Edition•© 2021

Calculus: Early Transcendentals

James Stewart, Daniel K. Clegg and Saleem Watson

Abstract navy to teal gradient placeholder
TAGTAGTAG
9th Edition•© 2021

Calculus

James Stewart, Daniel K. Clegg and Saleem Watson

TAG
Edition

Product title

Authors
No matching products. Press Enter to search the full catalog.
Product suggestions are unavailable right now. Press Enter to search the full catalog.
Searching…
Sign In

Higher Education

Student
Instructor
Gale
ELL
Name
Dashboard
Profile
Sign Out
Your basket (3)
eTextbook: Calculus | 12th Edition
eTextbook Access: 360 days
$76.99
Cengage Unlimited - Full - Multi-Term Access (12 months)
Digital Access: 365 days
$124.99
Introduction to Physical Anthropology | 15th Edition
Textbook
$124.99
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
Your basket is empty.
We couldn’t load your basket. Please try again.
Loading your basket…
Total:
$201.98
I’m ready to checkout
Get Support
US
Change Country
Students

Students

See Overview

Access & Use Products

Access Instructions
Help Center

Get Help

Instructors

Instructors

See Overview

Products

Disciplines
Learning Platforms
Cengage Unlimited

Access & Use Products

Instructor Support
Course Setup
Training
Help Center

Get help

Leaders & Admins

Leaders & Admins

See Overview

Programs

Cengage Unlimited
Gale

Access & Use Products

LMS Integration

Resources

Published Research
Help Center

Get help

Librarians

Librarians

See Overview

Products

Databases
Primary Sources
Digital Humanities Tools
eLearning

Access & Use Products

Discovery Services
Gale Support
Gale Support

Get Support

Find Your Local Cengage Site

Select country
🇦🇫
Afghanistan
🇦🇱
Albania
🇩🇿
Algeria
🇦🇩
Andorra
🇦🇴
Angola
🇦🇮
Anguilla
🇦🇬
Antigua and Barbuda
🇦🇷
Argentina
🇦🇲
Armenia
🇦🇼
Aruba
🇦🇺
Australia
🇦🇹
Austria
🇦🇿
Azerbaijan
🇧🇸
Bahamas
🇧🇭
Bahrain
🇧🇩
Bangladesh
🇧🇧
Barbados
🇧🇾
Belarus
🇧🇪
Belgium
🇧🇿
Belize
🇧🇯
Benin
🇧🇲
Bermuda
🇧🇹
Bhutan
🇧🇴
Bolivia
🇧🇦
Bosnia and Herzegovina
🇧🇼
Botswana
🇧🇷
Brazil
🇻🇬
British Virgin Islands
🇧🇳
Brunei
🇧🇬
Bulgaria
🇧🇫
Burkina Faso
🇧🇮
Burundi
🇰🇭
Cambodia
🇨🇲
Cameroon
🇨🇦
Canada
🇨🇻
Cape Verde
🇰🇾
Cayman Islands
🇨🇫
Central African Republic
🇹🇩
Chad
🇨🇱
Chile
🇨🇳
China
🇨🇴
Colombia
🇰🇲
Comoros
🇨🇰
Cook Islands
🇨🇷
Costa Rica
🇨🇮
Côte d'Ivoire
🇭🇷
Croatia
🇨🇺
Cuba
🇨🇾
Cyprus
🇨🇿
Czech Republic
🇨🇩
Democratic Republic of the Congo
🇩🇰
Denmark
🇩🇯
Djibouti
🇩🇲
Dominica
🇩🇴
Dominican Republic
🇪🇨
Ecuador
🇪🇬
Egypt
🇸🇻
El Salvador
🇬🇶
Equatorial Guinea
🇪🇷
Eritrea
🇪🇪
Estonia
🇸🇿
Eswatini
🇪🇹
Ethiopia
🇫🇰
Falkland Islands (Malvinas)
🇫🇴
Faroe Islands
🇫🇯
Fiji
🇫🇮
Finland
🇫🇷
France
🇬🇫
French Guiana
🇬🇪
Georgia
🇩🇪
Germany
🇬🇭
Ghana
🇬🇮
Gibraltar
🇬🇷
Greece
🇬🇱
Greenland
🇬🇩
Grenada
🇬🇵
Guadeloupe
🇬🇺
Guam
🇬🇹
Guatemala
🇬🇳
Guinea
🇬🇼
Guinea-Bissau
🇬🇾
Guyana
🇭🇹
Haiti
🇭🇳
Honduras
🇭🇰
Hong Kong
🇭🇺
Hungary
🇮🇸
Iceland
🇮🇳
India
🇮🇩
Indonesia
🇮🇷
Iran
🇮🇶
Iraq
🇮🇪
Ireland
🇮🇱
Israel
🇮🇹
Italy
🇯🇲
Jamaica
🇯🇵
Japan
🇯🇴
Jordan
🇰🇿
Kazakhstan
🇰🇪
Kenya
🇰🇮
Kiribati
🇰🇼
Kuwait
🇰🇬
Kyrgyzstan
🇱🇦
Laos
🇱🇻
Latvia
🇱🇧
Lebanon
🇱🇸
Lesotho
🇱🇷
Liberia
🇱🇮
Liechtenstein
🇱🇹
Lithuania
🇱🇺
Luxembourg
🇲🇴
Macau
🇲🇬
Madagascar
🇲🇼
Malawi
🇲🇾
Malaysia
🇲🇻
Maldives
🇲🇱
Mali
🇲🇹
Malta
🇲🇭
Marshall Islands
🇲🇶
Martinique
🇲🇷
Mauritania
🇲🇺
Mauritius
🇲🇽
Mexico
🇲🇩
Moldova
🇲🇨
Monaco
🇲🇳
Mongolia
🇲🇪
Montenegro
🇲🇸
Montserrat
🇲🇦
Morocco
🇲🇿
Mozambique
🇲🇲
Myanmar
🇳🇦
Namibia
🇳🇷
Nauru
🇳🇵
Nepal
🇳🇱
Netherlands
🇳🇿
New Zealand
🇳🇮
Nicaragua
🇳🇪
Niger
🇳🇬
Nigeria
🇳🇺
Niue
🇰🇵
North Korea
🇲🇰
North Macedonia
🇳🇴
Norway
🇴🇲
Oman
🇵🇰
Pakistan
🇵🇼
Palau
🇵🇸
Palestine
🇵🇦
Panama
🇵🇬
Papua New Guinea
🇵🇾
Paraguay
🇨🇬
People's Republic of Congo
🇵🇪
Peru
🇵🇭
Philippines
🇵🇱
Poland
🇵🇹
Portugal
🇵🇷
Puerto Rico
🇶🇦
Qatar
🇷🇴
Romania
🇷🇺
Russia
🇷🇼
Rwanda
🇼🇸
Samoa
🇸🇲
San Marino
🇸🇹
Sao Tome and Principe
🇸🇦
Saudi Arabia
🇸🇳
Senegal
🇷🇸
Serbia
🇸🇨
Seychelles
🇸🇱
Sierra Leone
🇸🇬
Singapore
🇸🇰
Slovakia
🇸🇮
Slovenia
🇸🇧
Solomon Islands
🇸🇴
Somalia
🇿🇦
South Africa
🇰🇷
South Korea
🇪🇸
Spain
🇱🇰
Sri Lanka
🇰🇳
St. Kitts and Nevis
🇱🇨
St. Lucia
🇵🇲
St. Pierre and Miquelon
🇻🇨
St. Vincent & The Grenadines
🇸🇩
Sudan
🇸🇷
Suriname
🇸🇯
Svalbard and Jan Mayen Islands
🇸🇪
Sweden
🇨🇭
Switzerland
🇸🇾
Syria
🇹🇼
Taiwan
🇹🇯
Tajikistan
🇹🇿
Tanzania
🇹🇭
Thailand
🇹🇱
Timor-Leste
🇹🇬
Togo
🇹🇰
Tokelau
🇹🇴
Tonga
🇹🇹
Trinidad and Tobago
🇹🇳
Tunisia
🇹🇷
Turkey
🇹🇲
Turkmenistan
🇹🇨
Turks and Caicos Islands
🇹🇻
Tuvalu
🇺🇬
Uganda
🇺🇦
Ukraine
🇦🇪
United Arab Emirates
🇬🇧
United Kingdom
🇺🇸
United States
🇺🇾
Uruguay
🇺🇿
Uzbekistan
🇻🇺
Vanuatu
🇻🇦
Vatican
🇻🇪
Venezuela
🇻🇳
Vietnam
🇪🇭
Western Sahara
🇾🇪
Yemen
🇿🇲
Zambia
🇿🇼
Zimbabwe
Cengage

Welcome to Cengage

It looks like you’re visiting from another country. Would you like to visit your local Cengage site instead?

Cengage logo

Support

(800) 354-9706

support.cengage.com

K–12

Higher Education

Career and Workforce

Students

Instructors

Leaders & Admin

Librarians

Company

About

News

Research & Outcomes

Investors

Careers

Content Development Philosophy

Authors/Royalties

Cengage AI

Contact

Contact Us

Support

ServicePlus Ordering

© 2020 Cengage Learning, Inc. and its affiliates

Copyright

Privacy

Piracy

Terms of Use

Accessibility

Compliance & Ethics

Do Not Sell