Foundations of Business
By William M. Pride, Robert J. Hughes, Jack R. Kapoor
About your course materials
Recognized for its concise, easy-to-understand approach, Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E helps students build the solid foundation they need to succeed in today's competitive business world and in their personal lives. Up-to-date coverage presents forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Students study how a nation's economy affects both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business and sustainability. MindTap online personalized learning experience now offers more activities and decision-making exercises.
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About this product
Recognized for its concise, easy-to-understand approach, Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E helps students build the solid foundation they need to succeed in today's competitive business world and in their personal lives. Up-to-date coverage presents forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Students study how a nation's economy affects both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business and sustainability. MindTap online personalized learning experience now offers more activities and decision-making exercises.
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END-OF-CHAPTER VIDEO CASES HIGHLIGHT AN ACTUAL ORGANIZATION SUCCESSFULLY APPLYING THE CHAPTER'S CONCEPTS. Engaging Video Cases in each chapter focus on a successful, real-world company that uses concepts from the chapter content in real-world situations. Accompanying questions encourage students to closely examine the keys to success.
ONGOING VIDEO CASE FEATURES GRAETER'S, A SPECIALTY ICE CREAM RETAILER. This intriguing ongoing Video Case at the end of each part offers a unique, first-hand look into one business' day-to-day operations. Students gain a better understanding of the real challenges that today's business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken by the retailer.
Table of contents
Chapters
Part 1. The Environment of Business
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