Foundations of Business
By William M. Pride, Robert J. Hughes, Jack R. Kapoor
About your course materials
Pride/Hughes/Kapoor/Weinstein/Wortley’s “Foundations of Business,” 8th Edition, offers a modern, concise and engaging introduction to the business world, helping students build a strong foundation for success. This edition addresses the evolving needs of instructors and learners by combining a clear, student-friendly narrative with updates that reflect the current business landscape. With coverage of AI, including generative AI, sustainability, ethics and productivity, students gain insight into how technology is reshaping business. Content explores the impact of remote and hybrid work, diverse leadership and global business practices, supported by research, statistics and visuals. Chapters includes fresh examples and Inside Business features spotlighting a variety of businesses. Paired with MindTap, instructors can personalize learning through decision-driven activities and assessments.
Related study tools
MindTap for Pride/Hughes/Kapoor's Foundations of Business, 1 term Instant Access
MindTap for "Foundations of Business," 8th Edition, is more than just an eBook, it’s a comprehensive online learning platform designed to support both instructors and students. It offers robust tools…
MindTap with LivePlan for Pride/Hughes/Kapoor's Foundations of Business, 1 term Instant Access
MindTap for "Foundations of Business," 8th Edition, is more than just an eBook, it’s a comprehensive online learning platform designed to support both instructors and students. It offers robust tools…
MindTap with SmartSims Mike's Bikes for Pride/Hughes/Kapoor's Foundations of Business, 1 term Instant Access
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics - making it easier for yo…
Frequently asked questions
How do I enroll in or join my course?
How do I redeem an access code, or what if my code isn't working?
Why can't I access my course?
Where can I find my eBook or textbook?
What if I don't have access to my course materials yet?
About this product
Pride/Hughes/Kapoor/Weinstein/Wortley’s “Foundations of Business,” 8th Edition, offers a modern, concise and engaging introduction to the business world, helping students build a strong foundation for success. This edition addresses the evolving needs of instructors and learners by combining a clear, student-friendly narrative with updates that reflect the current business landscape. With coverage of AI, including generative AI, sustainability, ethics and productivity, students gain insight into how technology is reshaping business. Content explores the impact of remote and hybrid work, diverse leadership and global business practices, supported by research, statistics and visuals. Chapters includes fresh examples and Inside Business features spotlighting a variety of businesses. Paired with MindTap, instructors can personalize learning through decision-driven activities and assessments.
A focus on success through best practices and real-world connections emphasizes career readiness and what it takes to succeed, both in business and in life.
The Inside Business feature dives into current events and real company stories, while the Why Should You Care? feature frames each topic around relevance to students’ lives.
Real-world cases conclude each chapter and turn concepts into actionable insights. These real-world scenarios help students see how business concepts work in practice.
A continuing case throughout the narrative: Graeter’s -- a behind-the-scenes look at a real business offers students insight into how business concepts play out in practice.
Table of contents
Chapters
Part 1. The Environment of Business
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
Give students more with Cengage Unlimited
Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
eBook
Give students digital access to textbook content with tools to highlight, bookmark and search as they read.
Paperback
Related products
Foundations of Business
The Ultimate Job Hunter's Guidebook
Still need support?
