MindTap for Lamb/
By Charles W. Lamb, Joe F. Hair, Carl McDaniel
About your course materials
MKTG 13 with MindTap brings marketing to life, showing students how it’s applied at the world’s top companies, all at an affordable price. MKTG combines an engaging interactive eBook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as they’re held accountable for course material and challenged to apply it. MindTap gives you complete control of your course -- to personalize content, to challenge every individual, and to build student confidence.
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About this product
MKTG 13 with MindTap brings marketing to life, showing students how it’s applied at the world’s top companies, all at an affordable price. MKTG combines an engaging interactive eBook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as they’re held accountable for course material and challenged to apply it. MindTap gives you complete control of your course -- to personalize content, to challenge every individual, and to build student confidence.
MindTap's outcomes-based learning design propels students from memorization to mastery. It’s the only platform today that gives you complete ownership of your course. With MindTap you can challenge every student, build confidence, and empower today's learners to be unstoppable.
ANCHOR LEARNING WITH IMPROVED LEARNING PATH DESIGN. MindTap helps students focus by dividing the Learning Path into levels of activities that are intentionally designed for points in the learning process, from formative understanding to practicing application in context.
PROVIDE LEARNING ON THE GO. Offer your students the flexibility they need to fit learning into their day with the Cengage Mobile app. As an instructor, you can increase engagement using polling, track attendance, and make sure students are notified of important course changes using the app.
ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with preloaded, organized course materials in MindTap. Teach more efficiently with multimedia, assignments, quizzes and focused resources.
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Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
Give students more with Cengage Unlimited
Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
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