MKTG 13 with MindTap brings marketing to life, showing students how it’s applied at the world’s top companies, all at an affordable price. MKTG combines an engaging interactive eBook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as they’re held accountable for course material and challenged to apply it. MindTap gives you complete control of your course -- to personalize content, to challenge every individual, and to build student confidence.
