Marketing, 5th Student Edition
By James L. Burrow
About your course materials
In Burrow’s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep your course current in this innovative industry.
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About this product
In Burrow’s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep your course current in this innovative industry.
Planning a Career in . . . provides information about a career tied to one of the 16 career clusters, including a brief description of the career, employment outlook, job titles, skills needed, and a short scenario about what it's like to work in this career. Each ends with a "What About You?" question encouraging students to begin thinking about a career choice.
Working in Teams is a short margin feature with activities that focus on marketing and promote teamwork.
@mktgfastfacts is a new short margin feature that will include live Twitter feeds about thought-provoking business facts and statistics adding interest to the topic being covered.
DECA Prep Performance, feature lists DECA Performance Indicators−core performance indicators and supporting performance indicators−applicable to the chapter content, helping students prepare for competitive events.
Table of contents
Chapters
Chapter 1 Marketing Today and Tomorrow
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