Managerial Economics: Applications, Strategies and Tactics

SESSION-SIZE PACKETS OFFER READINGS, ASSIGNMENTS, AND MORE FOR YOUR FLEXIBILITY: The latest content from this edition is now available in session packet filled with student exercises, author videos, text readings, and assignments. Aplia quizzes offer insightful feedback and subtle as well as basic insights regarding correct and incorrect answers.

REAL-WORLD EMPHASIS HIGHLIGHTS HANDS-ON PRACTICE: This edition provides more than 300 applications and examples from today’s practice that offer hands-on experience with the decision-making challenges students will face as managers -- as well as the tools most effective for solving those challenges. Each chapter opens with a unique Managerial Challenge illustrating an economic analysis problem related to the chapter’s material that today’s managers could face.

MORE INTERNATIONAL COVERAGE EMPHASIZES BUSINESS ISSUES IN CHINA, INDIA, AND THE GLOBAL MARKETPLACE: This edition integrates international issues throughout, illustrating how they relate to managerial efficiency and shareholder wealth maximization. Additionally, intriguing “International Perspectives” illustrate how students can apply chapter concepts to problems facing today’s managers in an increasingly global climate. Readers gain a better understanding of the international impact of economics.

AUTHORS OFFER DIVERSE APPROACHES TO KEY ANALYTICAL CONCEPTS: This edition presents key analytical concepts in several different ways -- including tabular analysis, graphical analysis, spreadsheet, and algebraic analysis -- making difficult material more accessible. Your students are able to learn in the format with which they are most comfortable. When elementary differential calculus is used, at least one alternative mode of analysis also is presented. The book also offers a strong finance emphasis.