Managerial Economics: A Problem Solving Approach

INTERACTIVE QUESTIONS HELP STUDENTS GAUGE THEIR COMPREHENSION. These engaging questions now appear throughout the online MindTap Reader. These questions challenge students to carefully consider and apply concepts while reading.

INTERACTIVE END-OF-CHAPTER MATERIAL PLACES THE STUDENT INTO THE ROLE OF DECISION MAKER. A variety of updated end-of-chapter applications present real, contemporary business scenarios. Students have the opportunity to resolve actual business problems and pursue the most profitable and rational decisions. Eight to ten end-of-chapter scenarios for every chapter provide excellent choices for individual assignments, group projects or class discussions.

THIS EDITION'S FIRST CHAPTER CLEARLY INTRODUCES THE BOOK'S SUBJECT MATTER. Students finish Chapter 1 with a strong foundation and understanding of the managerial economic concept that follow in the remainder of the book. This chapter overviews and introduces principles with an emphasis on how economics impact today's managerial business decisions.

UPDATED, INVITING PRESENTATION AND STUDENT-FOCUSED READABILITY ENSURE COMPREHENSION. Both those using this text and reviewers agree that this edition offers a highly effective level of readability to make sure your students thoroughly understand concepts and how they apply. Succinct lessons present relevant theory in an accessible way, while updated content and learning features enable students to clearly understand theory and immediately apply it.