Managerial Economics: A Problem Solving Approach
By Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
About your course materials
Froeb/McCann/Ward/Shor's "Managerial Economics: A Problem Solving Approach," 7th Edition, teaches upper-level undergraduate and MBA students to use economics the way managers do: to solve real business problems. Organized around common managerial mistakes, the text starts with real-world challenges and introduces economic tools only when they clarify better decisions. Emphasizing inefficiencies as profit opportunities and applying principles of organizational design, it delivers a concise, applied treatment of pricing, competition, uncertainty and incentives, supported by updated global examples and MindTap resources.
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MindTap for Froeb/McCann/Ward/Shor’s Managerial Economics: A Problem Solving Approach, 1 term Instant Access
MindTap is an online learning platform that serves as a companion to your Cengage textbook. It offers powerful tools for quizzes and tests, grading and performance analytics, making it easier for you…
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About this product
Froeb/McCann/Ward/Shor's "Managerial Economics: A Problem Solving Approach," 7th Edition, teaches upper-level undergraduate and MBA students to use economics the way managers do: to solve real business problems. Organized around common managerial mistakes, the text starts with real-world challenges and introduces economic tools only when they clarify better decisions. Emphasizing inefficiencies as profit opportunities and applying principles of organizational design, it delivers a concise, applied treatment of pricing, competition, uncertainty and incentives, supported by updated global examples and MindTap resources.
Problem Walk-Throughs in MindTap deliver step-by-step videos on solving problems from start to finish, providing students with on-demand support.
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Written to be a brief, concise text, Chapter 1 clearly introduces the book’s subject matter and provides students with a strong foundation in managerial economics, emphasizing how economic principles inform today’s business decisions.
Interactive end-of-chapter scenarios put students in the role of decision maker as they solve real-world business problems, with multiple applications per chapter for assignments, projects or discussions.
Table of contents
Chapters
Section 1. Problem Solving and Decision Making
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