Understanding Management
By Richard L. Daft, Dorothy Marcic
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Introduce the issues impacting today's current, fast-shifting business environment and highlight the principles behind management success with Daft/Marcic's "Understanding Management," 13th Edition. Classic management principles integrate with leading-edge management ideas and solutions to prepare managers to face more demands than ever before to cope with the turbulence of recent events. Students study management best practices as they examine how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. Updated examples, revised features and exercises deepen understanding and help students refine personal management abilities. MindTap digital resources help students seize business opportunities and lead change.
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About this product
Introduce the issues impacting today's current, fast-shifting business environment and highlight the principles behind management success with Daft/Marcic's "Understanding Management," 13th Edition. Classic management principles integrate with leading-edge management ideas and solutions to prepare managers to face more demands than ever before to cope with the turbulence of recent events. Students study management best practices as they examine how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. Updated examples, revised features and exercises deepen understanding and help students refine personal management abilities. MindTap digital resources help students seize business opportunities and lead change.
IN-TEXT EXAMPLES ILLUSTRATE FORWARD-THINKING BUSINESSES: Contemporary examples depict large, small and international companies, including powerhouses, such as Ford, Southwest Airlines, Waze, Farmer’s Insurance, Coca-Cola, Meta and smaller firms such as Urban Roots, Elevate Packaging, Overlook Bicycles and Tandem Bakery & Cafe. Examples address current issues and management challenges created by COVID-19. The streamlined text focuses on key management topics, placing material covered in other courses, such as operations or productivity, in an appendix.
CREATING A GREENER WORLD FEATURE EXAMINES HOW COMPANIES USE SMART MANAGEMENT PRACTICES TO REDUCE IMPACT ON THE PLANET: The Greener World features highlight familiar companies. Students review how Coca-Cola's World Without Waste goals introduced 100% recycled PET bottles and implement consumer recycling initiatives; how IKEA is tackling carbon emissions by addressing fossil-fuel-based glue in its flat-pack furniture products; how Anheuser-Busch InBev's water conservation efforts reduce water consumption from 3.1 to 2.64 units per output unit and implement water management plans.
UPDATED AND POPULAR FEATURES REFLECT THE LATEST MANAGEMENT THINKING: The Manager's Self-Test and Cup of Excellence are two of students' favorite features that appear in every chapter of this edition. Current Cup of Excellence features highlight stories of successful food entrepreneurs who have overcome numerous obstacles on their road to success.
MINDTAP DIGITAL SOLUTION ENCOURAGES STUDENTS TO THINK AND ACT LIKE MANAGERS: Using meaningful management activities and real-time course analytics as well as an accessible reader, MindTap helps you turn cookie-cutter students into cutting-edge thinkers. Transform apathy into engagement and memorizers into higher-level critical-thinking managers. This personalized teaching experience provides relevant assignments that guide students to analyze, apply and improve decision-making skills, while allowing you to measure skills and outcomes with ease.
Table of contents
Chapters
Chapter 1. Leading Edge Management and Evolution of Management ThinkingPreview this chapter
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