Understanding Management
By Richard L. Daft, Dorothy Marcic
About your course materials
Introduce the issues impacting today's current, fast-shifting business environment and highlight the principles behind management success with Daft/Marcic's market-leading UNDERSTANDING MANAGEMENT, 12E. Even before recent upheavals, managers and organizations were buffeted by competitive, social, technological and economic change. This edition integrates classic management principles with leading-edge management ideas and solutions to prepare managers to face more demands than ever before in the scramble to cope with the turbulence of recent events. Students study management best practices as they examine how change demands innovation, and how innovation requires forward-thinking, flexible leaders and organizations. Updated examples and revised features and exercises deepen understanding and help students refine personal management abilities. High-impact MindTap and Write Experience digital resources further help students seize business opportunities and lead change.
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About this product
Introduce the issues impacting today's current, fast-shifting business environment and highlight the principles behind management success with Daft/Marcic's market-leading UNDERSTANDING MANAGEMENT, 12E. Even before recent upheavals, managers and organizations were buffeted by competitive, social, technological and economic change. This edition integrates classic management principles with leading-edge management ideas and solutions to prepare managers to face more demands than ever before in the scramble to cope with the turbulence of recent events. Students study management best practices as they examine how change demands innovation, and how innovation requires forward-thinking, flexible leaders and organizations. Updated examples and revised features and exercises deepen understanding and help students refine personal management abilities. High-impact MindTap and Write Experience digital resources further help students seize business opportunities and lead change.
IN-TEXT EXAMPLES ILLUSTRATE FORWARD-THINKING BUSINESSES. Contemporary examples depict large, small and international companies, including powerhouses, such as Toyota, JetBlue, Trader Joe's and Gap, and smaller international firms, such as Bremen Castings., Godrej & Boyce and Illumination Entertainment. Examples address current issues with at least one real example depicting management challenges created by COVID-19 in each chapter. The streamlined text focuses on key management topics, placing material covered in other courses, such as operations or information technology, in an appendix.
"THE GREEN POWER" FEATURE EXAMINES HOW COMPANIES USE SMART MANAGEMENT PRACTICES TO REDUCE IMPACT ON THE PLANET. These "Green Power" boxed features in every chapter highlight familiar companies. Students review how Nike uses its Considered Design Index to monitor the total environmental impact of the running shoe production cycle. Reader also study how GE is creating labs for innovative sustainability research. In addition, they review Burt's Bees commitment to a "zero-waste, zero-carbon" goal that the organization set for 2020.
UPDATED AND POPULAR FEATURES REFLECT THE LATEST MANAGEMENT THINKING. The "Manager's Self-Test" and "Michelin 5-Star” are two of students' favorite features that appear in every chapter of this edition. Current "Michelin 5-Star" features highlight stories of successful food entrepreneurs who have overcome numerous obstacles on their road to success.
MINDTAP DIGITAL SOLUTION ENCOURAGES STUDENTS TO THINK AND ACT LIKE MANAGERS. Using meaningful management activities and real-time course analytics as well as an accessible reader, MindTap helps you turn "cookie cutter" students into cutting-edge thinkers. You transform apathy into engagement and memorizers into higher-level critical-thinking managers. This personalized teaching experience provides relevant assignments that guide students to analyze, apply and improve decision making skills, while allowing you to measure skills and outcomes with ease.
Table of contents
Chapters
Part 1. Introduction to Management
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