Quantitative Methods for Business
By Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann
About your course materials
Written with the non-mathematician in mind, Camm/Cochran/Fry/Ohlmann's "Quantitative Methods for Business," 14th Edition, equips your students to understand the role that quantitative methods play in decision making. The text introduces how current quantitative methods work and how decision-makers can apply and interpret data. The Problem-Scenario Approach helps readers understand and apply mathematical concepts and techniques to solve business problems. Excel-based coverage incorporates Excel’s histogram charting the use of the XLOOKUP function. Clearer explanations have been added in response to reader feedback. The book features updated Q.M. in Action vignettes that showcase real world applications, homework problems, end-of-chapter cases and revisions to existing problems and cases.
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About this product
Written with the non-mathematician in mind, Camm/Cochran/Fry/Ohlmann's "Quantitative Methods for Business," 14th Edition, equips your students to understand the role that quantitative methods play in decision making. The text introduces how current quantitative methods work and how decision-makers can apply and interpret data. The Problem-Scenario Approach helps readers understand and apply mathematical concepts and techniques to solve business problems. Excel-based coverage incorporates Excel’s histogram charting the use of the XLOOKUP function. Clearer explanations have been added in response to reader feedback. The book features updated Q.M. in Action vignettes that showcase real world applications, homework problems, end-of-chapter cases and revisions to existing problems and cases.
Clear margin annotations highlight essential ideas and offer helpful insights, giving students added guidance and strengthening understanding of key concepts.
End of section Notes & Comments add practical insights, cautions and application tips, helping students better understand each method’s use, limits and nuances.
Engaging Q.M. in Action articles showcase real business applications, featuring insights from leading practitioners and adapted cases from INFORMS Journal on Applied Analytics.
Engaging Q.M. in Action Articles Summarize Applications from Real-World Practice. Interesting Q.M. in Action articles throughout the text offer practical summaries of how quantitative methods apply in business today. The articles feature adaptations from INFORMS JOURNAL ON APPLIED ANALYTICS as well as contributions from leading practitioners.
Table of contents
Chapters
Chapter 1. IntroductionPreview this chapter
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