An Introduction to Management Science: Quantitative Approaches to Decision Making
By Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson, Dennis J. Sweeney, Thomas A. Williams
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Equip students with a conceptual understanding of management science's role in the decision-making process with Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' market-leading AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 16E. This edition uses a hallmark problem-scenario approach in a new full-color design as the authors introduce each quantitative technique within an application setting. Students learn to apply the management science model to generate solutions and make recommendations for management. Updates clarify concept explanations while new vignettes and problems demonstrate concepts at work. Mathematical methods are presented using graphical solutions with chapter appendices that show the steps for using Microsoft® Office Excel® 365. In addition, WebAssign courseware puts techniques and models into practice with randomized problems from the book and instant feedback as well as problem walk-throughs and step-by-step tutorials.
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WebAssign for Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' An Introduction to Management Science: Quantitative Approaches to Decision Making, 16th Edition is a flexible and fully customizable…
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About this product
Equip students with a conceptual understanding of management science's role in the decision-making process with Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' market-leading AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 16E. This edition uses a hallmark problem-scenario approach in a new full-color design as the authors introduce each quantitative technique within an application setting. Students learn to apply the management science model to generate solutions and make recommendations for management. Updates clarify concept explanations while new vignettes and problems demonstrate concepts at work. Mathematical methods are presented using graphical solutions with chapter appendices that show the steps for using Microsoft® Office Excel® 365. In addition, WebAssign courseware puts techniques and models into practice with randomized problems from the book and instant feedback as well as problem walk-throughs and step-by-step tutorials.
PROVEN PROBLEM-SCENARIO APPROACH ENSURES COMPREHENSION. A hallmark strength of this text, the authors' unique problem-scenario approach introduces problems using the management science model and introduces each quantitative technique within an application setting. Students must apply the management science technique to each problem to generate a business solution or recommendation.
CHAPTER CONTENT AND PROBLEMS ALIGN WITH LEARNING OBJECTIVES. Each chapter includes a list of learning objectives that reflects Bloom's taxonomy. Every end-of-chapter problem now includes a descriptive problem title and lists the learning objectives that correspond to the problem for convenient review.
REAL DATA EXAMPLES DEMONSTRATE ACTUAL BUSINESS SITUATIONS AND CHALLENGES. Known for its practical, real-world emphasis, this book provides actual, timely data drawn from real business. Theses meaningful examples emphasize application as well as solid management science and quantitative methodology.
ROBUST ONLINE CONTENT REINFORCES AND EXPANDS UPON THE BOOK'S THOROUGH EXPLANATIONS. This edition's wealth of digital content provides Excel® templates that correspond with this edition's text examples, models and software.
Table of contents
Chapters
Chapter 1. IntroductionPreview this chapter
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