Practical Management Science
By Wayne L. Winston, S. Christian Albright
About your course materials
Help students take full advantage of the power of spreadsheet modeling with the book geared entirely to Excel 2016 -- Winston/Albright's PRACTICAL MANAGEMENT SCIENCE, 6E. This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather than algebraic formulations and memorization of particular models. New and updated cases help highlight the latest changes in the accompanying @RISK and PrecisionTree add-ins. Optimization chapters incorporates "BigPicture" diagrams of spreadsheet models, while a new chapter emphasizes data mining. In addition, almost 30 updated tutorial videos clarify concepts and work through examples.
Related study tools
International MindTap Business Statistics, Instant Access for Practical Management Science
International MindTap Business Statistics, Instant Access for Practical Management Science, is the digital learning solution that powers students from memorization to mastery. It gives you complete c…
MindTap Decision Sciences, 1 term (6 months) Instant Access for Winston/Albright's Practical Management Science
MindTap Decision Sciences for Winston/Albright's Practical Management Science is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your…
MindTap Decision Sciences, 2 terms (12 months) Instant Access for Winston/Albright's Practical Management Science
MindTap Decision Sciences for Winston/Albright's Practical Management Science is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your…
Frequently asked questions
How do I enroll in or join my course?
How do I redeem an access code, or what if my code isn't working?
Why can't I access my course?
Where can I find my eBook or textbook?
What if I don't have access to my course materials yet?
About this product
Help students take full advantage of the power of spreadsheet modeling with the book geared entirely to Excel 2016 -- Winston/Albright's PRACTICAL MANAGEMENT SCIENCE, 6E. This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather than algebraic formulations and memorization of particular models. New and updated cases help highlight the latest changes in the accompanying @RISK and PrecisionTree add-ins. Optimization chapters incorporates "BigPicture" diagrams of spreadsheet models, while a new chapter emphasizes data mining. In addition, almost 30 updated tutorial videos clarify concepts and work through examples.
MODELING SKILLS ARE EMPHASIZED THROUGH THE USE OF MICROSOFT® EXCEL 2016. The use of spreadsheets, integrated throughout the book, allows students with varying mathematical backgrounds to build upon their skills as they work through sophisticated problems. Many examples use "Big Picture" diagrams to ease the transition from problem statements to actual spreadsheet models.
CONTENT EQUIPS STUDENTS WITH THE MOST UP-TO-DATE TOOLS FOR SOLVING PROBLEMS. The edition teaches students to work with important professional add-ins including the Palisade DecisionTools Suite with @RISK, StatTools, PrecisionTree, TopRank, NeuralTools, Evolver, and BigPicture. Students also work with SolverTable, which allows users to complete sensitivity analysis on optimization models.
RELEVANT MATERIAL CONNECTS WITH A BROAD RANGE OF BUSINESS MAJORS. Interdisciplinary examples and problems from finance, marketing, and operations research cover such topics as portfolio selection, options, and pricing models. Students remain engaged as they see the importance of what they're learning throughout your course.
AUTHORS PROVIDE A VARIETY OF PROBLEMS FOR YOUR FLEXIBILITY. This edition provides four types of problems -- level A, level B, modeling, and cases – that are graded within sections and chapters. This assortment of problems gives you additional options as you assign homework.
Table of contents
Chapters
Chapter 1. Introduction to ModelingPreview this chapter
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
Give students more with Cengage Unlimited
Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
eBook
Give students digital access to textbook content with tools to highlight, bookmark and search as they read.
Hardback
Give students a new, printed copy of their course content that they can read, highlight and annotate as they learn.
Related products
Quantitative Methods for Business
An Introduction to Management Science: Quantitative Approaches to Decision Making
Spreadsheet Modeling and Decision Analysis: A Practical Introduction to Business Analytics
Business Analytics: Data Analysis & Decision Making
VBA for Modelers: Developing Decision Support Systems with Microsoft® Office Excel®
Quantitative Methods for Business
Still need support?
