Public Relations Cases
By Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar
About your course materials
Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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About this product
Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Continually praised for its thorough inception-to-evaluation coverage, the text systematically presents the entire execution of each case, from initial research efforts to finished results or evaluation.
Chapter 1 also includes a section on new technology and the importance of ethics in public relations.
The Instructor's Manual for the eighth edition has been expanded with additional material from many of the cases and updated scenarios for class exercises and discussions.
The text continues to present cases by following the ROPE Process of Public Relations: Research of initial topics, establishment of Objectives, Programming, and Evaluation of the campaign's success. This method was originally devised by author Jerry Hendrix to establish a strong foundation in strategic planning.
Table of contents
Chapters
Part I: Solving Public Relations Problems
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