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A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.
- New chapter on new media (Chapter 9) that discusses PR practices for social networking sites, blogs, microblogging, micosites, and more.
- A new AP style mini-chapter that acts as a primer for Associated Press style and that offers students a quick reference to AP style while practicing their PR writing skills.
- New end-of-chapter exercises that allow students to develop a firmer understanding of the material presented in each chapter.
- New pre- and post-tests that allow students to examine their writing skills at the beginning and end of the course. These rewrite or editing assignments are similar to those given to applicants for an entry-level PR position.
- New AP quizzes on style and usage that students can use to determine how well they have mastered writing in AP style.
- Expanded chapter on websites (Chapter 16), including discussions of using email for news releases, using a section of a website as a "newsroom," and the strategy of using video email.
- Appendix A, "Public Communication Toolbox," explores a variety of techniques and terminology used in PR practice.
- Encourages students to make strategic public relations choices using the best forms and styles through examples, explanations, and actual PR pieces.
- A new list of editing marks most commonly used in the PR field.
- Consistent chapter structure continually reinforces the desired goal of each media type: What Are They? Who Gets Them? What Do They Do? How Do They Help? What Are the Pitfalls? How Should They Look? Where Should They Go? Did They Work?
- A wealth of updated and expanded topics, including pitch letters, media advisories/alerts, audio news releases, ethics, and more.
2. Audio News Releases.
4. Communication Audits.
5. Direct Mail Campaigns.
6. Media Kits.
7. Media Lists.
8. Media Tours.
9. New Media.
11. News Releases.
13. Public Service Advertisements and Announcements.
15. Video News Releases and Electronic Press Kits.
16. Web Sites.
Appendix A. PUBLIC COMMUNICATIONS TOOLBOX.
Appendix B. ORGANIZATION PROFILES.
AP Style Quizzes.
"This style guide is a tool that the student should keep with them after college. It should be on their desk at work as a quick reference. I tell my students not to sell it back to the bookstore."
"It's really a superior text. 1. The book is very accessible to undergraduates and well written. 2. The book covers all of the basic PR tactics. 3. The example galleries are highly useful visual aids."