Creative Strategy in Advertising | 11th Edition

Bonnie L. Drewniany/A. Jerome Jewler
Copyright 2014 | {{checkPublicationMessage('Published', '2013-01-01T00:00:00+0000')}}
Copyright 2014 | {{checkPublicationMessage('Published', '2013-01-01T00:00:00+0000')}}
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Copyright 2014 | {{checkPublicationMessage('Published', '2013-01-01T00:00:00+0000')}}
Access until September 10, 2026
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Access until March 9, 2027
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Access until September 10, 2026
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Buy Paperback : Creative Strategy in Advertising ISBN: 9781133307266
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About This Product

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.