About your course materials
Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.
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About this product
Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.
Thorough coverage of basic research process (structure is based on well-known book in 8th edition) with a casual writing style and appealing visuals.
Access to Qualtrics packaged with MR2. Students can take an online survey and use the data collected from the survey to do data analysis. Students can also use Qualtrics to design and deploy their own surveys.
This text has been vetted by industry advisory panel.
An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with faculty and students.
Table of contents
Chapters
Part 1.
Resources
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Pricing and formats
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4-12 month student access
eBook
Give students digital access to textbook content with tools to highlight, bookmark and search as they read.
Paperback
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