Business Research Methods
By William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin
About your course materials
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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About this product
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Breadth of Business Coverage--The ninth edition further broadens the spectrum of business activities and touches on practically all areas of business including marketing, management, finance, business ethics, and accounting.
Increased Coverage of International Business Issues - The text makes greater use of examples from companies and countries around the globe.
Survey This! Feature--First introduced in the eight edition, Survey This! allows students to respond to an online questionnaire hosted with Qualtrics software. New to the ninth edition is a populated data set for instructors based on the Survey This! questionnaire. This data can be used in later chapters as illustration of the statistical techniques discussed in the text. Students also get access to Qualtrics to design their own questionnaires.
Comprehensive Cases--The ninth edition includes online access to comprehensive cases that allow the student to get real hands-on experience doing research. Shorter and more-to-the-point cases are included at the end of each chapter.
Table of contents
Chapters
Part 1: Introduction
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