MindTap Mass Communication for Straubhaar/LaRose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, is a personalized, online digital learning platform that provides students with an immersive learning experience that builds critical thinking skills. Through a carefully designed chapter-based learning path, MindTap enables students to easily identify the chapter's learning objectives, read the chapter, test their content knowledge, and reflect on what they've learned. The course is as flexible as you want it to be: you can add your own activities, PowerPoint slides, videos, and Google docs -- or simply select from the available content and rearrange the parts to suit the needs of your course. Analytics and reports provide a snapshot of class progress, time in course, engagement, and completion rates.