Media/
By Shirley Biagi
About your course materials
Praised for its engaging writing style, currency and visual appeal, Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, focuses on today's digital mass media industries and support businesses as well as the legal, ethical, social, global and technological issues that these businesses face every day. The 13th edition focuses on how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The 13th edition delivers up-to-the-minute coverage on digital delivery, artificial intelligence, social media, streaming, global distribution, disinformation and challenges to the First Amendment.
Related study tools
MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 1 term Instant Access
MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 13th edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of you…
MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 1 term Printed Access Card
MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 13th edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of you…
MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 1 term Instant Access
MindTap for Biagi's Media/Impact: An Introduction to Mass Media, 13th edition, is the digital learning solution that powers students from memorization to mastery. It gives you complete control of you…
Frequently asked questions
How do I enroll in or join my course?
How do I redeem an access code, or what if my code isn't working?
Why can't I access my course?
Where can I find my eBook or textbook?
What if I don't have access to my course materials yet?
About this product
Praised for its engaging writing style, currency and visual appeal, Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, focuses on today's digital mass media industries and support businesses as well as the legal, ethical, social, global and technological issues that these businesses face every day. The 13th edition focuses on how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. Providing thorough yet balanced coverage, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. The 13th edition delivers up-to-the-minute coverage on digital delivery, artificial intelligence, social media, streaming, global distribution, disinformation and challenges to the First Amendment.
Biagi's MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13e, emphasizes the mass media as interconnected businesses helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television and the Internet.
Bringing text concepts to life, more than 300 carefully selected all-new photos, cartoons and illustrations throughout the book highlight timely trends and important issues in today's media business.
A marginal glossary of key terms runs throughout each chapter, giving students concise definitions right where they need them and helping them build a media vocabulary.
Each chapter features robust concluding materials, including a summary organized by headings that correspond to the chapter's major topics, key terms with related chapter page numbers and questions to engage students in critical analysis of the chapter and deepen their understanding.
Table of contents
Chapters
Section One. The Mass Media Industries
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
Give students more with Cengage Unlimited
Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
eBook
Give students digital access to textbook content with tools to highlight, bookmark and search as they read.
Paperback
Bundles
Give students multiple course materials together in one package. Check what’s included with each bundle.
Related products
Media Now: Understanding Media, Culture, and Technology
Media Now: Understanding Media, Culture, and Technology
Media/Impact: An Introduction to Mass Media
MindTap® Mass Communication, 1 term (6 months) Instant Access for Straubhaar/Larose/Davenport's Media Now: Understanding Media, Culture, and Technology
Still need support?
