Media Now: Understanding Media, Culture, and Technology
By Joseph Straubhaar, Robert LaRose, Lucinda Davenport
About your course materials
Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, encourages critical thinking about media, how it develops, operates, converges and impacts society. Global media environment, transformations in technology, culture and critical theory are introduced. History, theories and technical knowledge develop media literacy skills to prepare students for careers in online, interactive and traditional media. It includes new coverage of media developments, issues, policies, diversity, equity, inclusion, social media consumption, AI, COVID-19, international issues, online privacy and more. The Accrediting Council for Journalism and Mass Communication requires journalism history in the curriculum. The inclusion of history fulfills requirements for programs that cannot offer a stand-alone history course and serves as a guide for Media Literacy courses.
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About this product
Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, encourages critical thinking about media, how it develops, operates, converges and impacts society. Global media environment, transformations in technology, culture and critical theory are introduced. History, theories and technical knowledge develop media literacy skills to prepare students for careers in online, interactive and traditional media. It includes new coverage of media developments, issues, policies, diversity, equity, inclusion, social media consumption, AI, COVID-19, international issues, online privacy and more. The Accrediting Council for Journalism and Mass Communication requires journalism history in the curriculum. The inclusion of history fulfills requirements for programs that cannot offer a stand-alone history course and serves as a guide for Media Literacy courses.
This edition illustrates trends through recent issues and events happening around the world and it discusses impacts on and influences from diversity, equity and inclusion as population demographics change.
Figures: Updated with the latest data, vibrant visuals are integrated throughout capture key trends and statistics in an accessible and graphically appealing style.
Media Literacy: Included within each media chapter, Media Literacy sections focus on key issues regarding the impact of media on culture and society, encouraging students to think critically and analyze issues related to their own consumption of media. This edition emphasizes privacy issues and changes in social media patterns that affect consumers.
Featured Boxes: Three types of boxes appear in the text, each designed to target specific issues and pique students' interest: Media and Culture highlights cultural issues in the media, Technology Demystified clearly explains technological information and Your Media Career guides readers to "hot spots" in media industries.
Table of contents
Chapters
Part One. Media and the Information Age
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