Media Now: Understanding Media, Culture, and Technology
By Joseph Straubhaar, Robert LaRose, Lucinda Davenport
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Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students' media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more. In addition, MindTap -- available and fully integrated with this text -- delivers the ultimate personal learning experience and instructor resources to maximize course success.
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About this product
Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students' media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more. In addition, MindTap -- available and fully integrated with this text -- delivers the ultimate personal learning experience and instructor resources to maximize course success.
Figures: Updated with the latest data, vibrant visuals integrated throughout capture key trends and statistics in an accessible and graphically appealing style common to the new media.
Media Literacy: Included within each media chapter, Media Literacy sections focus on key issues regarding the impact of media on culture and society, encouraging students to think critically and analyze issues related to their own consumption of media. This edition emphasizes privacy issues and changes in media ownership patterns that affect consumers.
Featured Boxes: Four types of boxes appear in the text, each designed to target specific issues and pique students' interest: Media and Culture highlights cultural issues in the media; Technology Demystified clearly explains technological information; Your Media Career guides readers to "hot spots" in media industries; and World View encourages a more global perspective.
Hands-On Application: Helping students maximize their study time and course success, Stop & Review questions in each chapter enable students to assess their understanding of key material as they progress through the text, while Summary & Review sections conclude each chapter with questions and brief narrative answers.
Table of contents
Chapters
Chapter 1. The Changing MediaPreview this chapter
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