Managerial Economics | 4th Edition

Luke M. Froeb/Brian T. McCann/Michael R. Ward/Mike Shor

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ISBN: 9780357698297

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ISBN: 9781305259331

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MindTap Economics, 1 term (6 months) Instant Access for Froeb/McCann/Ward/Shor's Managerial Economics for Froeb/McCann/Ward/Shor's Managerial Economics

ISBN-13: 9781305260566

MindTap Economics for Froeb/McCann/Ward/Shor's Managerial Economics, 4th Edition is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap resources such as relevant readings, lecture summary videos, and interactive homework activities are designed to take students up the levels of learning, from basic knowledge to analysis and application. Access to this product is valid for 6 months of usage.

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About This Product

Teach your MBA students how to use economics most effectively to solve today's business problems with this breakthrough text. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they help students determine why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively, practical book provides an excellent ongoing reference for future professionals pursuing business careers.