Understanding Management
By Richard L. Daft, Dorothy Marcic
About your course materials
Prepare students for management success as Daft/Marcic's market-leading UNDERSTANDING MANAGEMENT, 11E integrates classic management principles with today's latest management ideas. Acclaimed authors Richard Daft and Dorothy Marcic focus on management and entrepreneurial issues within small to midsize companies -- where most students begin their careers -- in addition to addressing issues in today's larger global enterprises. Students study best practices in management as they build practical skills for future or current careers. Memorable examples and numerous skill-building and application exercises packed into every chapter deepen understanding and help students refine management abilities. This streamlined edition closely examines how change demands innovation and how innovation requires forward-thinking and flexible leaders and organizations. A complete support package with high-impact digital options, including MindTap and Write Experience, helps you prepare students to seize business opportunities and lead change.
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About this product
Prepare students for management success as Daft/Marcic's market-leading UNDERSTANDING MANAGEMENT, 11E integrates classic management principles with today's latest management ideas. Acclaimed authors Richard Daft and Dorothy Marcic focus on management and entrepreneurial issues within small to midsize companies -- where most students begin their careers -- in addition to addressing issues in today's larger global enterprises. Students study best practices in management as they build practical skills for future or current careers. Memorable examples and numerous skill-building and application exercises packed into every chapter deepen understanding and help students refine management abilities. This streamlined edition closely examines how change demands innovation and how innovation requires forward-thinking and flexible leaders and organizations. A complete support package with high-impact digital options, including MindTap and Write Experience, helps you prepare students to seize business opportunities and lead change.
"THE GREEN POWER" FEATURE EXAMINES HOW TODAY'S COMPANIES USE SMART MANAGEMENT PRACTICES TO REDUCE IMPACT ON THE PLANET. These "Green Power" boxed feature in every chapter highlights familiar companies. Students review how Nike uses its Considered Design Index to monitor the total environmental impact of the running shoe production cycle. They study how GE is creating labs for innovative sustainability research and review Burt's Bees commitment to a "zero-waste, zero-carbon" goal by 2020.
UPDATED AND POPULAR FEATURES REFLECT THE LATEST MANAGEMENT THINKING. Manager's Self-Test and "Spotlight on Skills," two of students' favorite features, appear in every chapter of this edition. Current "Spotlight on Skills" topics highlight goal-setting, time-management tips, creative problem-solving and ace interviewing techniques. New Manager's Self-Tests explore students' aptitude for servant leadership, teach them how to delegate and help them develop a personal mission statement.
MINDTAP DIGITAL SOLUTION ENCOURAGES STUDENTS TO THINK AND ACT LIKE MANAGERS. Using meaningful management activities and real-time course analytics as well as an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement and memorizers into higher-level thinkers. This personalized teaching experience provides relevant assignments that guide students to analyze, apply and improve thinking while allowing you to measure skills and outcomes with ease.
BRIEF CHAPTER-OPENING QUESTIONNAIRE ENCOURAGES CONCISE PERSONAL SKILLS INVENTORY. This opening questionnaire asks students to briefly examine their personal inventory before they dive into chapter topics, bringing management principles to the forefront through self-assessment.
Table of contents
Chapters
Part 1. Introduction to Management
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