Essentials of Business Communication
By Mary Ellen Guffey, Dana Loewy
About your course materials
Answer employers’ demands for an articulate workforce and your students’ need to thrive amidst unprecedented reliance on technology and automation with Guffey/Loewy's market-leading ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This concise, practical edition reflects best practices in communication with a focus on the latest technology and workplace skills, combined with unparalleled grammar coverage.
An award-winning learning system integrates the latest communication technologies in today’s mobile and social workplace. The authors focus on transferable professional skills, including critical thinking, teamwork, emotional intelligence and communication. Using thorough research, this edition addresses e-mailing, texting, instant messaging, video conferencing, social media and job search communication. Expanded coverage discusses diversity and inclusion, sustainability, ethics and workplace changes wrought by COVID-19. MindTap online resources further reinforce communication skills.
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About this product
Answer employers’ demands for an articulate workforce and your students’ need to thrive amidst unprecedented reliance on technology and automation with Guffey/Loewy's market-leading ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This concise, practical edition reflects best practices in communication with a focus on the latest technology and workplace skills, combined with unparalleled grammar coverage.
An award-winning learning system integrates the latest communication technologies in today’s mobile and social workplace. The authors focus on transferable professional skills, including critical thinking, teamwork, emotional intelligence and communication. Using thorough research, this edition addresses e-mailing, texting, instant messaging, video conferencing, social media and job search communication. Expanded coverage discusses diversity and inclusion, sustainability, ethics and workplace changes wrought by COVID-19. MindTap online resources further reinforce communication skills.
IN-DEPTH REVISIONS AND CURRENT COVERAGE ARE DRIVEN BY THE AUTHORS' METICULOUS, CUTTING-EDGE RESEARCH. Most of the authoritative publications consulted and cited in this edition are no more than one to three years old. The authors support their own first-hand business and consulting experiences with research drawn from reviewing thousands of trusted sources. Extensively rewritten and updated coverage extends well beyond other books' "cosmetic" changes to reflect the most relevant, emerging trends and practices in business communication today.
PURPOSEFUL DISCUSSION OF TECHNOLOGY EMPHASIZES ITS USE AS COMMUNICATION TOOLS IN THE WORKPLACE. As today's workplace increases its reliance on technology, students must learn to use the latest tools to communicate professionally. Discussions of the Internet, social media and communication technology consistently appear within the context of workplace practices. Technology is addressed in a larger content so students can view advancements as an informed businessperson and citizen as they prepare for the fast-changing, digital-era labor market.
STUDENT- AND INSTRUCTOR-CENTERED LEARNING SYSTEM INTRODUCES REAL WORK SITUATIONS. This book provides numerous structured activities that emulate real-world situations and guide students in developing effective workplace skills. End-of-chapter activities offer practical, realistic opportunities to apply the skills taught in the chapter. By focusing on brands student recognize, assignments appeal to and engage students.
COMPREHENSIVE SOLUTIONS AND ENGAGING MATERIAL ENRICH DISCUSSIONS AND LECTURES. All of the instructor resources accompanying this edition are designed to lighten the burden for busy instructors, like you. This edition's expanded MindTap online learning resources provide auto-graded homework and chapter quizzes as well as numerous other teaching and learning resources.
Table of contents
Chapters
Unit 1. Business Communication in the Information Age
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