BCOM
By Carol M. Lehman, Debbie D. DuFrene, Robyn Walker
About your course materials
Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker's unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive eBook with MindTap digital solutions. Your students master today's business communication concepts and skills while MindTap keeps learners focused, holds them accountable for course material and challenges them to apply what they have learned. This edition also includes an Aplia-powered grammar diagnostic tool and effective "Learn It" and "Apply It" assessments in each chapter to build student skills and confidence. Updated, visually engaging content and study tools help students better understand current business communication concepts and skills. This proven student-driven approach within BCOM and MindTap powers your students from memorization to mastery of today's most important business communication skills.
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About this product
Introduce an efficient communication strategy-focused approach to business communication with Lehman/DuFrene/Walker's unique BCOM, 11E. Based on ongoing research into student workflows and learning preferences, BCOM combines an engaging printed text or interactive eBook with MindTap digital solutions. Your students master today's business communication concepts and skills while MindTap keeps learners focused, holds them accountable for course material and challenges them to apply what they have learned. This edition also includes an Aplia-powered grammar diagnostic tool and effective "Learn It" and "Apply It" assessments in each chapter to build student skills and confidence. Updated, visually engaging content and study tools help students better understand current business communication concepts and skills. This proven student-driven approach within BCOM and MindTap powers your students from memorization to mastery of today's most important business communication skills.
Access everything you need in one place with the convenience of MindTap online resources. Cut down on preparation time with the pre-loaded, organized course materials in MindTap. Interactive multimedia tools, assignments and quizzes are designed to ease your teaching load.
Short, yet comprehensive chapters help increase the number of students who read the chapter without minimizing coverage for your course.
A direct, succinct tone with a broad focus on the communication delivery strategy and practical business application.
Table of contents
Chapters
Part 1. Communication Foundations
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
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Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
eBook
Give students digital access to textbook content with tools to highlight, bookmark and search as they read.
Paperback
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