Equip Students with a Business Mindset
Cengage Introduction to Business courses help students begin their business education on the right foot and enable faculty to teach them foundational skills. With industry leading authors and an education path backed by learning science, both Business major and non-major students gain essential skills for their future careers.
Turn Business Concepts into Workplace Skills
Empower students to solve business challenges with critical thinking, communication and essential workplace skills.
• Soft Skill Development: Apply technical and soft skills in realistic video scenarios with instant AI feedback to improve presentation skills.
• AI in Business: Practice using and thinking critically about AI in workplace scenarios with video responses and instant AI coaching.
• Business Decisions: Act as a manager, make real-world decisions and evaluate outcomes through simulations.
• AI-Powered Support: Get course-aligned, always-available tutoring directly within applicable assignments.
Download the Introduction to Business Course Catalog
Find the right Introduction to Business solution for your course goals.
