Understanding Business Strategy Concepts Plus
By R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt
About your course materials
Introduce the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition with the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition. This book clearly demonstrates to your students what today's most successful firms already know--how solid management strategy equals the decisive actions necessary to create sustainable competitive advantage.
Written by strategy leaders recognized for their reliability and currency, this concise text's strong conceptual foundation highlights the latest strategic management research and cutting-edge practices. Students learn from both successes and failures in this action-oriented book as they examine the impact of business strategy in familiar firms and learn from the mistakes of those who failed to apply the strategic process.
This edition's unique applied learning approach guides students, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. Students develop practical workplace skills as UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition's powerful cases, experiential exercises, and videos from world business leaders reinforce how solid strategy leads to responsive actions that separate successful firms from those that fail.
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About this product
Introduce the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition with the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition. This book clearly demonstrates to your students what today's most successful firms already know--how solid management strategy equals the decisive actions necessary to create sustainable competitive advantage.
Written by strategy leaders recognized for their reliability and currency, this concise text's strong conceptual foundation highlights the latest strategic management research and cutting-edge practices. Students learn from both successes and failures in this action-oriented book as they examine the impact of business strategy in familiar firms and learn from the mistakes of those who failed to apply the strategic process.
This edition's unique applied learning approach guides students, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. Students develop practical workplace skills as UNDERSTANDING BUSINESS STRATEGY CONCEPTS PLUS, Third Edition's powerful cases, experiential exercises, and videos from world business leaders reinforce how solid strategy leads to responsive actions that separate successful firms from those that fail.
Present today's most current business strategy on every page: This edition's distinguished business authors have reviewed and updated each chapter with the latest business research so you can guide your students through the creation, implementation, and evaluation of the strategic process using the most accurate and up-to-date business strategy information available today.
Analyze familiar organizations with fresh new teaching cases: An up-to-date selection of full teaching cases available for your assign within CengageNOW, our online homework system, draws from a variety of well-known organizations, such as Apple, eBay, Mattel, Nintendo, Toyota, and familiar industries, giving students an opportunity to formulate, execute, and evaluate all parts of the strategic management process.
Hone student skills with updated, powerful Mini-Cases: This edition's numerous new and updated end-of-chapter Mini-Cases allow students to hone personal strategic management skills as they conduct a brief analysis, practice critical thinking, and implement actual strategy within each succinct case.
Ensure thorough understanding with Experiential Exercises: Two Experiential Exercises at the end of each chapter give students the opportunity to participate in the actual strategic management process--from the formulation of strategy and implementation of action through the final analysis--for a more thorough understanding of the chapter's topics.
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