The Road to the White House 2020
By Stephen J. Wayne
About your course materials
Wayne's THE ROAD TO THE WHITE HOUSE 2020 explores the legal, political and financial framework of the presidential election; the nomination process; strategies, tactics and operations of presidential campaigns; the news media's role; and the attitudes, opinions and decisions of the voters and how those decisions impact policy and government after the election. This edition emphasizes changes that revolutionized electoral politics in recent years, the flood of money to and from Super PACs, instantaneous communications, digital campaigning, microtargeting personalized messages to voters, and foreign interference and allegations of fraud in U.S. elections. It includes updated coverage of the nomination and Electoral College systems, social media, TV debates, on air and online political commercials, partisan appeals, voting patterns, election forecasts, polls, analysis and more.
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About this product
Wayne's THE ROAD TO THE WHITE HOUSE 2020 explores the legal, political and financial framework of the presidential election; the nomination process; strategies, tactics and operations of presidential campaigns; the news media's role; and the attitudes, opinions and decisions of the voters and how those decisions impact policy and government after the election. This edition emphasizes changes that revolutionized electoral politics in recent years, the flood of money to and from Super PACs, instantaneous communications, digital campaigning, microtargeting personalized messages to voters, and foreign interference and allegations of fraud in U.S. elections. It includes updated coverage of the nomination and Electoral College systems, social media, TV debates, on air and online political commercials, partisan appeals, voting patterns, election forecasts, polls, analysis and more.
Thoroughly updated, this edition integrates and illustrates new information on campaign finance, parties, presidential campaigning in the primaries and general election, news media coverage, the use of social media by the candidates as well as forecasting, polling, election analysis and the effect of elections on governance.
Dr. Wayne explores the continuities and changes in the electoral environment, the nomination process and the conduct of the general election. He also examines the composition of the American electorate and the differing strategies candidates have used to solidify their partisan coalitions as well as influence the increasing proportion of Independent voters.
Offering additional insight to further student understanding of the political process, boxed features include engaging coverage of rules for state caucuses and primaries, the importance of the Iowa Caucus and New Hampshire Primary, major polling glitches from 1936 to the present, the problems with polling today, and why Trump won and Clinton lost the general election in 2016.
Giving students hands-on experience sharpening their critical thinking skills, case studies explore recent presidential nomination and election campaign strategies, the demise of public funding, the growth and sophistication of digital campaigning and more.
Table of contents
Chapters
Part One. The Electoral Arena
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