The Road to the White House 2016
By Stephen J. Wayne
About your course materials
THE ROAD TO THE WHITE HOUSE 2016 discusses the legal, political, and financial framework in which the presidential election occurs; the process by which the parties nominate their standard bearers and position themselves for the general election; the strategies, tactics, and operations of the presidential campaigns; the news media's role; and the attitudes, opinions, and decisions of the voters and what those decisions augur for policy and government once the election is over. This edition emphasizes the changes that have revolutionized electoral politics in recent years, including the flood of money to and from Super PACs, instantaneous communications, digital campaigning, and microtargeting messaging. It also offers updates and insights on topics pertinent to every presidential election, such as the nomination and Electoral College systems, news coverage, television debates, political commercials, partisan appeals, voting patterns, and election forecasts, polls, and analysis.
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About this product
THE ROAD TO THE WHITE HOUSE 2016 discusses the legal, political, and financial framework in which the presidential election occurs; the process by which the parties nominate their standard bearers and position themselves for the general election; the strategies, tactics, and operations of the presidential campaigns; the news media's role; and the attitudes, opinions, and decisions of the voters and what those decisions augur for policy and government once the election is over. This edition emphasizes the changes that have revolutionized electoral politics in recent years, including the flood of money to and from Super PACs, instantaneous communications, digital campaigning, and microtargeting messaging. It also offers updates and insights on topics pertinent to every presidential election, such as the nomination and Electoral College systems, news coverage, television debates, political commercials, partisan appeals, voting patterns, and election forecasts, polls, and analysis.
This edition updates and integrates the new political science literature on campaign finance, parties, presidential campaigning, and news media coverage as well as that on forecasting and analyzing the 2012 vote.
Wayne discusses the continued polarity of the American polity and the strategies to capitalize on that fact to win elections.
With its focus on the facts of how the presidential election system works and its summaries of the state of the art and science of presidential electoral politics today, this text is a must for any study of presidential elections.
Boxes (e.g., "Notorious Negativity," "The Problems with Polls") highlight important aspects of the chapter material.
Table of contents
Chapters
Part I. The Electoral Arena
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