The Art of Floral Design
By Norah T. Hunter
About your course materials
Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint® slides, interactive classroom activities, and a full-color image library.
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About this product
Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint® slides, interactive classroom activities, and a full-color image library.
Essential Visual Learning: The richly illustrated, full-color format gives readers the visual framework necessary for learning floral design.
Quick Reference Section: A fast, easy-to-use reference, this extensive section lists flowers and foliage alphabetically by botanical name, and depicts a full-cut stem of each plant or flower.
Clear, Accessible Descriptions: THE ART OF FLORAL DESIGN, 3rd Edition delivers information in a student-friendly style, and includes a complete, back-of-the-book glossary of new and familiar terms.
Many Arrangement Styles: From the classics to emerging trends, THE ART OF FLORAL DESIGN, 3rd Edition covers a wide range of floral design styles, giving readers access to a broad spectrum of arrangement possibilities.
Table of contents
- Introduction.
- 1. Harvest and Distribution.
- 2. Flower Retailing.
- 3. Careers and Continuing Education.
- 4. Nomenclature.
- 5. Postharvest Physiology.
- 6. Care and Handling.
- 7. Design, Style, Harmony, and Unity.
- 8. Color.
- 9. Balance, Proportion and Scale.
- 10. Focal Point and Rhythm.
- 11. Line, Form, Space and Depth.
- 12. Texture and Fragrance.
- 13. Tools, Containers, and the Mechanics of Arrangement.
- 14. Flower and Foliage Forms.
- 15. Shapes of Floral Arrangements.
- 16. Special Occasion and Holidays.
- 17. Flowers to Wear.
- 18. Everlasting Designs.
- 19. A History of Floral Design.
- 20. Oriental Style of Design.
- 21. Contemporary Style and Technique.
- 22. Wedding Flowers.
- 23. Sympathy Flowers.
- 24. Flowers.
- 25. Foliages.
- Glossary.
- Bibliography.
- Index.
Resources
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Pricing and formats
Hardback
Give students a new, printed copy of their course content that they can read, highlight and annotate as they learn.
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