Floriculture: Designing & Merchandising
By Dr. Charles P. Griner
About your course materials
FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry. Written in an engaging, reader-friendly manner, this trusted text includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects. Projects are built around low-cost materials to help maintain a budget, but the author also shares insights related to alternate materials readers may encounter in a typical floral shop.
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About this product
FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry. Written in an engaging, reader-friendly manner, this trusted text includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects. Projects are built around low-cost materials to help maintain a budget, but the author also shares insights related to alternate materials readers may encounter in a typical floral shop.
Units are organized logically to help readers master fundamental concepts, build progressively more advanced knowledge and skills, and gain a strong understanding of the floral design industry and its many elements.
A unit on career opportunities introduces readers to the retail flower business, highlighting important job skills and offering tips on securing a job and forging a successful career in the industry.
A “Flower Arrangement Rating Scale” offers readers a consistent and effective way to evaluate their own floral designs and arrangements--and identify opportunities for improvement.
The text includes suggestions on supervised agricultural experience activities and floral design-related websites to provide readers with ways to expand their industry knowledge and experience outside the classroom.
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