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Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Business Analytics 8th Edition

Cliff Ragsdale

  • Published
  • Previous Editions 2015
  • 864 Pages
Starting At 135.00 See pricing and ISBN options


Written by the innovator of the spreadsheet teaching revolution and highly regarded leader in business analytics, Cliff Ragsdale’s new edition of SPREADSHEET MODELING AND DECISION ANALYSIS: A PRACTICAL INTRODUCTION TO BUSINESS ANALYTICS retains the elements and philosophy of past success while now helping your students transition to business analytics. SPREADSHEET MODELING AND DECISION ANALYSIS, 8E’s updates work seamlessly with Microsoft® Office Excel® 2016. Succinct instruction highlights the most commonly used business analytics techniques and clearly demonstrates how to implement these tools with the most current version of Excel® for Windows. This text focuses on developing both algebraic and spreadsheet modeling skills. This edition now features Analytic Solver and XLMiner Platforms with powerful tools for performing optimization, simulation and decision analysis in Excel, as well as complete tools for performing data mining in Excel and techniques for predictive analytics.

Cliff Ragsdale, Virginia Polytechnic Institute and State University

A recognized innovator in spreadsheet instruction and highly regarded pioneer in business analytics, Dr. Cliff Ragsdale is the Bank of America Professor of Business Information Technology and Academic Director of the Center for Business Intelligence and Analytics in the Pamplin College of Business at Virginia Tech, where he has taught since 1990. Dr. Ragsdale received his Ph.D. in Management Science and Information Technology from the University of Georgia. He also holds an M.B.A. in Finance and B.A. in Psychology from the University of Central Florida. Before pursuing his Ph.D., he was supervisor of Benefit Finance & Qualified Plans at the international headquarters of Red Lobster, Inc. He has served as an information systems and statistical consultant for a variety of companies and as an expert witness in the area of spreadsheet forensics. Dr. Ragsdale's primary areas of research interest include applications of artificial intelligence, mathematical programming, and applying statistics to business problems. His research has appeared in Decision Sciences, Naval Research Logistics, Omega: The International Journal of Management Science, Computers & Operations Research, Operations Research Letters, Personal Financial Planning, and other publications. He has received both the Pamplin award for excellence in teaching and the Outstanding Doctoral Educator Award from the Pamplin College of Business Administration at Virginia Tech. Dr. Ragsdale is a Fellow of the Decision Sciences Institute and active member of DSI and INFORMS.
  • NEW MINDTAP® DIGITAL LEARNING SOLUTION HELPS YOU ENGAGE TODAY’S STUDENTS. This all-digital version of the book enhances student learning in each chapter with an engagement video and discussion, a quiz with rich feedback, videos by the author that explain chapter concepts, and end-of-chapter assignments that are tailored to work well digitally.
  • THE LATEST VERSION OF MICROSOFT EXCEL 2016 IS FEATURED THROUGHOUT. All screen shots and instructions throughout this edition reflect the latest version of Excel to prepare your students with the contemporary skills they will need.
  • EXPANDED DISCUSSION EMPHASIZES GOOD DECISION MAKING. This key discussion in Chapter 1 clearly defines good decision making while updated examples highlight successful applications of business analytics in large organizations.
  • NEW COVERAGE HIGHLIGHTS THE LINE BALANCING PROBLEM. New, key material in Chapter 6 (Integer Linear Programming) provides a new example of integer programming that is interesting, challenging, and practical.
  • MAJOR UPDATES REFLECT CHANGES IN THE XLMINER PLATFORM SOFTWARE. Coverage in Chapter 10 (Data Mining) now also covers ROC and AUC graphs as well as the concepts of precision, recall, specificity, and the F1 score.
  • NEW AND REVISED END-OF-CHAPTER QUESTIONS CHECK READER UNDERSTANDING. New question and application opportunities throughout the book ensure students understand key principles.
  • XLMINER PLATFORM OFFERS A COMPLETE SUITE OF TOOLS FOR HANDS-ON EXPERIENCE. This leading business analytics software provides a variety of data mining tools and techniques including data import and cleansing, data exploration and visualization, feature selection, clustering, affinity analysis. Students also find a variety of techniques for predictive analytics including discriminant analysis, neural networks, logistic regression, classification and regression trees, k-nearest neighbor, naïve Bayes, and times-series analysis.
  • AUTHOR-CREATED TEACHING RESOURCES ENHANCE CLASS PRESENTATION AND REDUCE PREPARATION. A thorough and carefully crafted set of PowerPoint® slides and Excel solution files prepared by the text author reduce your preparation time while providing tools to clarify concepts in your course.
  • UPDATED CONTENT REFLECTS MICROSOFT® OFFICE EXCEL® 2016. This timely coverage provides students with the most current information for dealing with key business analytics decision making problems.
  • ALGEBRAIC FORMULATIONS AND SPREADSHEETS ARE USED SIDE-BY-SIDE TO HELP DEVELOP CONCEPTUAL THINKING SKILLS. Step-by-step instructions and numerous annotated screenshots make examples easy to follow and understand.
  • ANALYTIC SOLVER PLATFORM PROVIDES HANDS-ON EXPERIENCE WITH STATE-OF-THE-ART BUSINESS ANALYTICS SOFTWARE. Powerful tools in the Analytic Solver Platform enable students to perform optimization and simulation and work with decision trees in Excel. This tool also provides the capabilities for performing simulation optimization and robust optimization methods.
1. Introduction to Modeling and Decision Analysis.
2. Introduction to Optimization and Linear Programming.
3. Modeling and Solving LP Problems in a Spreadsheet.
4. Sensitivity Analysis and the Simplex Method.
5. Network Modeling.
6. Integer Linear Programming.
7. Goal Programming and Multiple Objective Optimization.
8. Nonlinear Programming & Evolutionary Optimization.
9. Regression Analysis.
10. Data Mining.
11. Time Series Forecasting.
12. Introduction to Simulation Using Analytic Solver Platform.
13. Queuing Theory.
14. Decision Analysis.
15. Project Management (Online).
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

Recommended and most popular

  • ISBN-10: 133756334X
  • ISBN-13: 9781337563345
  • Bookstore Wholesale Price $135.00
  • RETAIL $135.00

  • ISBN-10: 1337274879
  • ISBN-13: 9781337274876
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Digital Access + Print — Flexible Value

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  • ISBN-10: 1337607576
  • ISBN-13: 9781337607575
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Textbook Only Options

Traditional eBook and Print Options

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  • STARTING AT $49.49

  • ISBN-10: 1337635499
  • ISBN-13: 9781337635493
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  • ISBN-10: 130594741X
  • ISBN-13: 9781305947412
  • Bookstore Wholesale Price $187.50
  • RETAIL $249.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor’s Companion Website

ISBN: 9781337274821
Find everything you need for your course in one place. This collection of product-specific lecture and class tools is available online via the instructor resource center at You'll be able to access and download materials, such as PowerPoint® presentations, images, instructor’s manual, videos, and more.

Cengage Learning Testing, powered by Cognero® Instant Access

ISBN: 9781337274845
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text’s test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.