Business Analytics
By Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann
About your course materials
Present the full range of analytics -- from descriptive and predictive to prescriptive analytics to generative AI -- with Camm/Cochran/Fry/Ohlmann's market-leading "Business Analytics," 6th Edition. Step-by-step instructions teach students how to use Excel, Tableau, Power BI, R and Python to solve advanced analytics concepts. Choose your preferred software for teaching concepts. Solutions to problems and cases save grading time and provide students with practice. Updates cover topics beyond the traditional quantitative concepts such as data wrangling, data visualization, machine learning and AI, which are increasingly important in today's analytical problem solving. MindTap and WebAssign customizable online learning platforms offer an interactive eBook, auto-graded exercises, algorithmic practice problems and Exploring Analytics visualizations to strengthen students' understanding.
Related study tools
MindTap for Camm/Cochran/Fry/Ohlmann's Business Analytics, 1 term Instant Access
MindTap for "Business Analytics" is designed to develop students' decision-making skills. Students develop and hone essential career skills and experience with: Excel Activities -- algorithmic proble…
MindTap for Camm/Cochran/Fry/Ohlmann's Business Analytics, 2 terms Instant Access
MindTap for "Business Analytics" is designed to develop students' decision-making skills. Students develop and hone essential career skills and experience with: Excel Activities -- algorithmic proble…
WebAssign for Camm/Cochran/Fry/Ohlmann's Business Analytics, Single-Term Instant Access
WebAssign for "Business Analytics" allows you to customize your course at every step to personalize an approach that meets the unique needs of your students in any delivery format. Whether aiming to…
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About this product
Present the full range of analytics -- from descriptive and predictive to prescriptive analytics to generative AI -- with Camm/Cochran/Fry/Ohlmann's market-leading "Business Analytics," 6th Edition. Step-by-step instructions teach students how to use Excel, Tableau, Power BI, R and Python to solve advanced analytics concepts. Choose your preferred software for teaching concepts. Solutions to problems and cases save grading time and provide students with practice. Updates cover topics beyond the traditional quantitative concepts such as data wrangling, data visualization, machine learning and AI, which are increasingly important in today's analytical problem solving. MindTap and WebAssign customizable online learning platforms offer an interactive eBook, auto-graded exercises, algorithmic practice problems and Exploring Analytics visualizations to strengthen students' understanding.
Practical, relevant problems across functional business areas provide ample practice opportunities at various difficulty levels, helping students master concepts and skills.
Analytics in Action features in each chapter show how professionals use analytics in real-world settings across healthcare, finance, marketing and manufacturing.
Online DATAfiles and MODELfiles save time, offering downloadable data, Excel models and R/Python scripts for hands-on practice with machine learning tools.
Table of contents
Chapters
Chapter 1. Introduction to Business AnalyticsPreview this chapter
Resources
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Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
WebAssign
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eBook
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Paperback
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