Principles of Microeconomics
By N. Gregory Mankiw
About your course materials
Provide an approachable, superbly written introduction to microeconomics that allows all types of students to quickly grasp microeconomic concepts and build a strong foundation with Mankiw’s popular PRINCIPLES OF MICROECONOMICS, 8E. The most widely-used text in economics classrooms worldwide, this book covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates feature relevant, meaningful examples. MindTap and Aplia digital course solutions are available to improve student engagement and retention with powerful student-focused resources. Within MindTap, students can use the highly acclaimed Graph Builder and Adaptive Test Prep features. All content has been carefully crafted around understanding student needs at key moments in your course. A team of award-winning teaching economists have added more relevance, engagement, and interactivity to teaching resources in this book’s ancillary package, already the most commanding in the industry.
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About this product
Provide an approachable, superbly written introduction to microeconomics that allows all types of students to quickly grasp microeconomic concepts and build a strong foundation with Mankiw’s popular PRINCIPLES OF MICROECONOMICS, 8E. The most widely-used text in economics classrooms worldwide, this book covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates feature relevant, meaningful examples. MindTap and Aplia digital course solutions are available to improve student engagement and retention with powerful student-focused resources. Within MindTap, students can use the highly acclaimed Graph Builder and Adaptive Test Prep features. All content has been carefully crafted around understanding student needs at key moments in your course. A team of award-winning teaching economists have added more relevance, engagement, and interactivity to teaching resources in this book’s ancillary package, already the most commanding in the industry.
Aplia OFFERS THE MOST SUCCESSFUL AND WIDELY USED HOMEWORK SOLUTION IN THE ECONOMICS MARKET. With more than one billion answers entered, Aplia provides an unmatched homework resource for your students. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to your workload.
THIS EDITION’S ENHANCED INTERACTIVE BOOK STRENGTHENS THE LEARNING EXPERIENCE. The Interactive book does much more than move words from the printed book to a digital device. It enhances your students' learning experience by allowing them to search, highlight text, take notes and interact directly with complex figures. The interactive book also from supports media from both Cengage Learning, the book’s publisher, or third-party media providers, such as YouTube. Additionally, it is now more accessible to visually-impaired students with new alternative text that is added to all images and tables for every chapter.
CONCEPTCLIPS HELP STUDENTS MASTER MICROECONOMICS TERMS. These high energy videos, embedded throughout the interactive book, address the known student challenge of understanding economics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of The Ohio State University, these concept based animations provide students with memorable context to the key terminology required for your introductory economics course.
PREMIUM POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Chapter-by-chapter slides organize lecture points into sections that students can easily digest. The PowerPoint slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.
Table of contents
Chapters
Part I. Introduction
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