MindTap Marketing for O'Guinn/Allen/Semenik/Close's Advertising and Integrated Brand Promotion, 7th Edition It follows a path to obtain these results through various learning activities: 1) Interactive chapter readings with embedded videos introduce concepts and provide context and depth; 2) Assignment activities provide an opportunity for you to apply concepts and demonstrate understanding; and 3) Chapter quizzes allow you to check your comprehension of course material and prepare for exams. With these activities as well as an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.