About your course materials
GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. Author Robin Landa introduces principles of design and how they apply to the various graphic design disciplines, and major applications are explained and illustrated with professional work and diagrams. This text serves as a solid foundation for typographic design, advertising design and graphic design. In-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and much more.
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About this product
GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. Author Robin Landa introduces principles of design and how they apply to the various graphic design disciplines, and major applications are explained and illustrated with professional work and diagrams. This text serves as a solid foundation for typographic design, advertising design and graphic design. In-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and much more.
A variety of resources provide substantial background and theoretical and applied information for students throughout the text and at the end of chapters, including: Case Studies; Before & After Case Studies; Interviews with professional designers and art directors; Showcases of designers’ work with commentary by the designers themselves; Essays by professional designers; and Exercises and Projects.
Sidebars with suggestions, tips and important design considerations within the chapters further reinforce covered concepts and materials.
Chapter 3: Typography and Chapter 12: Advertising are comprehensives guides to those disciplines that students can use throughout their studies and into their careers.
A Basic Compositional Checklist in Chapter 7 and a Glossary with key terms and definitions at the end of the book help students with terminology.
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