Business Analytics
By Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann
About your course materials
Present the full range of analytics -- from descriptive and predictive to prescriptive analytics -- with Camm/Cochran/Fry/Ohlmann's market-leading BUSINESS ANALYTICS, 5E. Clear, step-by-step instructions teach students how to use Excel, Tableau, R or the Python-based Orange data mining software to solve more advanced analytics concepts. As instructor, you choose your preferred software for teaching concepts. Extensive solutions to problems and cases save grading time while providing students with critical practice. Updates throughout this edition cover topics beyond the traditional quantitative concepts, such as data wrangling, data visualization and data mining, which are increasingly important in today's analytical problem solving. In addition, MindTap and WebAssign customizable online learning platforms offer an interactive eBook, auto-graded exercises, algorithmic practice problems and Exploring Analytics visualizations to strengthen students' understanding.
Related study tools
WebAssign for Cam/Cochran/Fry/Ohlmann's Business Analytics, Multi-Term Instant Access
WebAssign for Cam/Cochran/Fry/Ohlmann's Business Analytics, 5th Edition is a flexible and fully customizable online learning platform that puts powerful tools in the hands of instructors, enabling yo…
WebAssign for Cam/Cochran/Fry/Ohlmann's Business Analytics, Single-Term Instant Access
WebAssign for Cam/Cochran/Fry/Ohlmann's Business Analytics, 5th Edition is a flexible and fully customizable online learning platform that puts powerful tools in the hands of instructors, enabling yo…
Frequently asked questions
How do I enroll in or join my course?
How do I redeem an access code, or what if my code isn't working?
Why can't I access my course?
Where can I find my eBook or textbook?
What if I don't have access to my course materials yet?
About this product
Present the full range of analytics -- from descriptive and predictive to prescriptive analytics -- with Camm/Cochran/Fry/Ohlmann's market-leading BUSINESS ANALYTICS, 5E. Clear, step-by-step instructions teach students how to use Excel, Tableau, R or the Python-based Orange data mining software to solve more advanced analytics concepts. As instructor, you choose your preferred software for teaching concepts. Extensive solutions to problems and cases save grading time while providing students with critical practice. Updates throughout this edition cover topics beyond the traditional quantitative concepts, such as data wrangling, data visualization and data mining, which are increasingly important in today's analytical problem solving. In addition, MindTap and WebAssign customizable online learning platforms offer an interactive eBook, auto-graded exercises, algorithmic practice problems and Exploring Analytics visualizations to strengthen students' understanding.
PRACTICAL, RELEVANT PROBLEMS HELP STUDENTS MASTER CONCEPTS AND HANDS-ON SKILLS. Applications drawn from all functional business areas, including finance, marketing and operations, provide important practice at various levels of difficulty. Time-saving data sets are available for most exercises and cases.
ANALYTICS IN ACTION EFFECTIVELY DEMONSTRATE THE IMPORTANCE OF CONCEPTS IN BUSINESS TODAY. Each chapter contains an Analytics in Action feature that presents interesting examples of how professionals use business analytics in actual practice. These timely, engaging examples are drawn from organizations in a variety of areas, including healthcare, finance, manufacturing and marketing.
ONLINE DATA FILES AND MODEL FILES SAVE TIME. All data sets used as examples and used within student exercises are provided online for convenient student download. DATAfiles are files that contain data that corresponds to examples and problems given in the text. MODELfiles contain additional modeling features that highlight the extensive use of Excel formulas or the use of other software such as R and Orange.
Resources
Instructor resources for this title can include manuals, test banks, educator guides, multimedia and companion sites. Sign in to see what is available.
Pricing and formats
MindTap
Give students content, practice, assignments, and AI support, with real-time insights to track their progress.
WebAssign
Deliver STEM practice and problem solving with flexible assignments, accurate grading, and AI support.
Give students more with Cengage Unlimited
Choose the Cengage content and Learning Platform that fit your course while giving students access to Cengage Learning Platforms and our entire eBook library with one subscription.
4-12 month student access
eBook
Give students digital access to textbook content with tools to highlight, bookmark and search as they read.
Paperback

Still need support?




