Entrepreneurship: Ideas in Action
By Cynthia L. Greene
About your course materials
High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.
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MindTap K12 for Greene's Entrepreneurship: Ideas in Action, 6th Edition, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through…
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About this product
High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.
Business Plan: Coverage of a business plan is introduced early in the text and includes Build Your Business Plan Project activities that help students develop a complete business plan by the end of the text.
Ideas in Action: Found in every chapter opener, Ideas in Action offers thought-provoking real-world stories of successful young entrepreneurs that help introduce the important concepts of the chapter. Business organizations and some legislatures are now emphasizing the success of young entrepreneurs.
Develop Your Reading Skills: Brief exercises to reinforce reading skills, provides questions for students to think about as they read the chapter. This feature can be used as an aid in ELS proficiency.
Sharpen Your 21st Century Entrepreneurial Skills: Offers 21st Century skill-building information with questions that help encourage critical thinking.
Table of contents
Chapters
Chapter 1. Should You Become an Entrepreneur?Preview this chapter
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