Entrepreneurship: Ideas in Action, 7th Student Edition
By Cynthia L. Greene
About your course materials
High school students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION, 7TH EDITION, provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business, including ownership, strategy, finance, and marketing. As students proceed through the book, they will develop a comprehensive business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location and financing the business are just some of the concepts covered using real-life examples that provide students with a real-world experience.
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About this product
High school students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION, 7TH EDITION, provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business, including ownership, strategy, finance, and marketing. As students proceed through the book, they will develop a comprehensive business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location and financing the business are just some of the concepts covered using real-life examples that provide students with a real-world experience.
MindTap® personalizes the online experience with relevant assignments that help students to analyze, apply and improve their thinking, allowing teachers to measure skill levels and outcomes with ease.
Essential Question: An Essential Question frames the main idea in the lesson. An answer appears at the end of the lesson to reinforce this main idea and provide a learning opportunity for students.
Learn Objectives: Learn Objectives serve as the foundation of the lessons appearing at the introduction, lesson headings and in the end-of-lesson and end-of-chapter assessments, aligning content to support learning.
Business Plan: The Business Plan is introduced early in the chapters and includes Build Your Business Plan Project activities that help students develop a complete business plan by the end of the course.
Table of contents
Chapters
Chapter 1. Should You Become an Entrepreneur?Preview this chapter
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