Equip your students with a solid global understanding of basic economic principles as you introduce the latest thinking on important microeconomic and macroeconomic occurrences with Boyes/Melvin's popular ECONOMICS, 10E. This latest edition's reader-friendly writing style, carefully integrated learning features, and emphasis on global economics help clearly illustrate the connections between key economic principles and today's actual business practices. Timely updates and memorable examples ensure you are teaching using the latest economic statistics and developments. Revised microeconomics materials emphasize the fundamentals and practical application of current events, while new macroeconomics coverage highlights the financial crisis and its global implications. Your students gain in-depth understanding of globalization -- one of today's most significant business issues -- and its impact on economic growth and poverty. Cutting-edge teaching and learning technology and supplements, including the world-leading Aplia homework system, MindTap, and an integrated eReader, help you create a complete economics program that highlights the importance of today's economic concepts in business today.