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Technical Communication

By Paul V. Anderson

9th Edition © 2018
Discipline:English
Course:Professional and Technical Communication
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Faculty have used Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH to prepare thousands of students for the writing they will do in their careers. Known for its rhetorical treatment of workplace writing and speaking, this text helps students learn practical, flexible strategies for creating useful and persuasive communications on the job. Reorganized and streamlined to enhance student learning, the ninth edition includes greatly expanded attention to social media. It also introduces to technical communication pedagogy a set of exercises and instruction that help students transfer their technical communication knowledge and skills from school to workplace.

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About this product

Faculty have used Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH to prepare thousands of students for the writing they will do in their careers. Known for its rhetorical treatment of workplace writing and speaking, this text helps students learn practical, flexible strategies for creating useful and persuasive communications on the job. Reorganized and streamlined to enhance student learning, the ninth edition includes greatly expanded attention to social media. It also introduces to technical communication pedagogy a set of exercises and instruction that help students transfer their technical communication knowledge and skills from school to workplace.

READER-CENTERED APPROACH: The book's premise is that students' success in the writing they do in their careers will be measured by their readers' responses. If they write communications that help their readers easily find and use the information they want or need, and/or communications that influence their readers' attitudes in the intended way, they will write effectively. As this book addresses each aspect of writing, it supports instructors' efforts to help students learn how to meet workplace readers' needs and expectations and how to impact these readers' attitudes and actions.

FLEXIBLE SUPPORT FOR DIFFERENT APPROACHES TO THE COURSE: The reader-centered approach and the design of the book provide a flexible teaching resource, enabling instructors to select any array of chapters and projects while still preparing their students, whatever their majors, with sophisticated yet transferable skills they will need wherever they choose to work after graduation.

IN-DEPTH COVERAGE IN AN EASY-TO-LEARN MANNER: In most chapters, the major points are distilled into easy-to-remember guidelines whose implications and applications are then elaborated. The guidelines themselves reinforce one another because they all flow from a common set of reader-centered principles and processes.

WRITER'S TUTORIALS AND PLANNING GUIDES AVAILABLE IN MINDTAP®: Faculty can download the "Planning Guides" and also "Revision Checklists" so they can adapt them to their specific assignments.

Table of contents

Chapters

Cover Page
Title Page
Copyright Page
Dedication
Vignette
Part I. Introduction
Part II. The Reader-Centered Communication Process
Part III. Applications of the Reader-Centered Approach
Just in Time Quick Reviews
Appendix A. Documenting Your Sources
Appendix B. Reflecting for Transfer
References

Part I. Introduction

Chapter 1. Communication, Your Career, and This Book
Preview this section ↗
Communication Expertise Will Be Critical to Your Success ↗
Learning Objectives for This Chapter ↗
Characteristics of Workplace Writing ↗
Serves Practical Purposes ↗
Must Satisfy a Wide Variety of Readers, Sometimes in a Single Communication ↗
Uses Distinctive Kinds of Communication ↗
Shaped by Context ↗
Adheres to Organizational Expectations ↗
Created Collaboratively ↗
Uses Social Media for Practical Purposes ↗
At Work, Writing Is an Action ↗
At Work, Writing Supports the Reader’s Action ↗
The Two Essential Qualities of Effective Writing at Work: Usefulness and Persuasiveness ↗
The Main Advice of This Book: Think Constantly about Your Readers ↗
The Dynamic Interaction between Your Communication and Your Readers ↗
Readers Construct Meaning ↗
Readers’ Responses Are Shaped by the Situation ↗
Readers React Moment by Moment ↗
Six Reader-Centered Strategies You Can Begin Using Now ↗
Communicating Ethically ↗
How to Get Lasting Value from This Book and Your Course ↗
Reflection ↗
Framework ↗
Developing the Habit of Reflecting ↗
Section Content ↗
Chapter 2. Overview of the Reader-Centered Approach: Writing for a Job
Understanding Your Reader
Your Three-Part Job Application
But First: Check Your Online Presence
How to Write an Effective Résumé
GUIDELINE 1. Address your résumé to specific employers
GUIDELINE 2. Define your résumé’s objectives by learning exactly what your reader wants
GUIDELINE 3. Think creatively about the ways your knowledge and experience match the qualifications the employer wants
GUIDELINE 4. Choose the type of résumé that will display your qualifications most effectively
GUIDELINE 5. Draft your résumé’s text to highlight the qualifications that will most appeal to the employer
GUIDELINE 6. Design your résumé’s appearance to support rapid reading, emphasize your qualifications, and look attractive
GUIDELINE 7. Revise your résumé to increase its impact and to eliminate errors and inconsistencies
Writer’s Tutorial. Using Tables to Design a Résumé
Make a Table to Serve as the Visual Framework for Your Résumé
Adapting Your Print Résumé or Online Submission for Computer Evaluation
Scannable Résumés
How to Create an Effective Professional Portfolio
How to Write an Effective Application Letter
GUIDELINE 1. Learn about each employer
GUIDELINE 2. Use or adapt the conventional organization for workplace letters
GUIDELINE 3. Revise your letter to polish the image it projects of you
Ethical Issues in the Job Search
Writing for Employment in Other Countries
Interviewing Effectively
Conclusion

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