Accounting Analytics: Turning Data into Decisions

"Accounting Analytics: Turning Data into Decisions" guides students on how analysts approach questions, gather and prepare data, perform meaningful analysis and communicate insights. The book's 15 chapters strike a balance between conceptual grounding and hands‑on application, providing a strong pedagogical design, illustrations and problem sets using tools such as Excel, Tableau, Alteryx and Python. Chapters build off of the CRAFT framework -- Consider, Retrieve, Analyze, Frame and Tell -- which provides students with an intuitive structure for thinking through analytics problems. Assessment materials include learning objectives, progress checks, discussion questions and in-depth labs or cases. The book aligns with analytics learning objectives from AACSB and the AICPA to integrate into modern accounting curricula and support programs that build data literacy and analytical confidence.